Archive

December

• Dec 26: How to make a million dollars
• Dec 22: People want what others can't have. The opposite is also true.
• Dec 21: WTF are backlinks in SEO?
• Dec 19: Revenue Report: 7 Lessons From Underdog Founders' Con
• Dec 15: Three marketing tips
• Dec 11: Everything you want…
• Dec 08: 5 marketing lessons from a law firm
• Dec 06: Upsells are good for customers
• Dec 04: The stories we tell ourselves
• Dec 01: Doing the unscalable

November

• Nov 30: 10 reminders as a marketer
• Nov 29: Trust in the process.
• Nov 28: Copywriting formulas
• Nov 23: Make useful stuff
• Nov 22: Networking could be your best marketing strategy
• Nov 21: Why people pay for conferences instead of Googling
• Nov 17: The talent stack concept.
• Nov 14: Marketing-driven vs market-driven
• Nov 06: Google goes mobile
• Nov 03: Lock and key
• Nov 02: The 2-for-1 strategy
• Nov 01: My favorite tools as a marketer

October

• Oct 31: Marketing doesn't have to be expensive
• Oct 26: What feeling does your name bring?
• Oct 24: WRAM Syndrome
• Oct 23: Why do customers buy stuff?
• Oct 20: The sneaky reason why many marketing agencies lose money.
• Oct 19: Fees & fines
• Oct 17: How to do Google SEO in the age of AI
• Oct 13: Breaking down Good Juju Barbell Club's marketing
• Oct 12: Still hard selling on social media?
• Oct 10: How to solve any marketing problem
• Oct 09: Why you want the last slice of pizza
• Oct 04: It doesn't have to be just Facebook or Google
• Oct 03: The real reason you buy anything

September

• Sep 29: Have a song you really like? Think again!
• Sep 27: 12 Lessons Learnt Selling Out 3 Marketing Conferences
• Sep 25: Price doesn't matter. Perception does.
• Sep 19: Who really does the buying?
• Sep 18: We're not in a perfect field
• Sep 14: 5 body language strategies for networking events
• Sep 12: "I don't use Facebook"
• Sep 11: How the 4 Ps of Marketing has served me
• Sep 07: Don't hire marketing agencies
• Sep 06: Winning, but losing.
• Sep 05: Choose your clients. Say "no" to the rest.
• Sep 04: How influencers become influencers.
• Sep 01: The irony of marketing frameworks

August

• Aug 30: Do things that don't scale
• Aug 28: 7 figures in 4 months
• Aug 25: Hate meetings?
• Aug 24: Disney’s secret to success
• Aug 23: Beware the all-in-one
• Aug 22: This is how you write killer copy
• Aug 19: Yes, cold outreaching still works
• Aug 18: The strategy to winning SEO in 2023
• Aug 17: You are mostly wrong
• Aug 16: The fastest way to turn your marketing, profitable
• Aug 15: Free vs paid
• Aug 11: AI will not kill SEO
• Aug 10: Why are your buses late?
• Aug 09: Marketing = perception
• Aug 08: What I've learned sending a million emails
• Aug 07: The #1 Rule in Marketing

July

• Jul 31: How to choose an email marketing tool
• Jul 26: Remember hoverboards? What happened to them?
• Jul 24: MM #17 - 6 marketing lessons from Barbie
• Jul 21: Why marketing on a few channels is killing your growth
• Jul 19: The ABCD formula for creating attention-grabbing videos
• Jul 17: MM#16 – Your brand needs sound.
• Jul 10: How to increase your email open rates.

June

• Jun 26: MM #15 - Collaborations can be dangerous
• Jun 19: MM #14 - You're an AI marketer.
• Jun 12: MM #13: The 7-step formula that will increase your conversions.
• Jun 02: What does a PR agency actually do?

May

• May 31: Create more, consume less
• May 31: Finding your first freelance client with Upwork.
• May 29: MM #12: Using psychology to increase sales
• May 29: How to write effective copy that sells.
• May 26: What it takes to build a successful, sustainable community.
• May 23: MM #11: Your customers ain't rational.
• May 18: MM #10: Revenue reports from Underdog Con
• May 08: MM #09: 1,000 marketing tactics.
• May 05: The secret sauce behind ZUS Coffee's growth and success.
• May 02: MM: Ever felt bad charging people money?

April

• Apr 28: Why you should join a paid conference
• Apr 27: BTS: Underdog Ad Con '23
• Apr 26: Why it's advantageous to be a freelancer in Malaysia
• Apr 24: MM: Advertising lessons from the father of advertising.
• Apr 18: How to talk to anybody – in a networking event.
• Apr 17: MM #06: What type of hero are you?
• Apr 14: How to make RM3,500,000... selling bottles.
• Apr 12: Notion: Ultimate productivity tool or time-sucker?
• Apr 10: MM: We're shutting down Daily CMO podcast...
• Apr 06: How Alterseat Sold Over 100,000+ Chairs in 2.5 Years.
• Apr 05: Why your products are not selling. And what to do.

March

• Mar 30: How to create viral content (and ads!) according to Richard Ker.
• Mar 28: How to market a Malaysian SaaS business to the world?
• Mar 27: MM: Get your team to ship projects – faster.
• Mar 23: How we find speakers for Underdog Ad Con
• Mar 22: So... you have Cinderella customers?
• Mar 21: The marketing strategy that gets you to places.
• Mar 20: MM: OK, last email about AI.
• Mar 17: 1 person will click for every 110 ad impressions.
• Mar 16: A stupid simple guide to optimizing your website to rank on Google.
• Mar 15: This no-code metaverse builder is made for creative...
• Mar 13: MM: How messy is your desk?
• Mar 09: Same product, same customer, different problem.
• Mar 07: How to never run out of SEO content ever again.
• Mar 06: MM: Migrated to GA4 yet?
• Mar 03: You don't leverage. You lose.
• Mar 01: Underdog Ad Con is Happening on 12th May

February

• Feb 28: Everything about starting a podcast. (In Malaysia)
• Feb 23: Will ChatGPT Replace Marketers?
• Feb 22: How to charge more for your work.
• Feb 20: Want to increase revenue? Automate your marketing.
• Feb 17: Software Deal: OtoWA - Broadcast & Automate WhatsApp Messages.
• Feb 15: What The Heck is The Metaverse?
• Feb 13: Fix your bad product names.
• Feb 10: What wines can teach us about marketing.
• Feb 09: "RM10" vs "25%" off.
• Feb 08: What's with all these Twitter screenshots?
• Feb 07: Google's answer to ChatGPT.
• Feb 03: How to handle – "it's too expensive"

January

• Jan 27: The road to RM1,000,000
• Jan 15: The Hidden Opportunity in Malay SEO.
• Jan 11: How to get married.
• Jan 09: You're missing out on your greatest source of customers.
• Jan 06: 5 Must-Know Freelancing Lessons for Newbies.

December

• Dec 30: Do this before the year ends.
• Dec 19: Get new customers, from your customers.
• Dec 12: Crazy simple headline formula to sell more products.
• Dec 05: The future of media with Terng Shing Chen, founder of Sync PR.
• Dec 01: The 9 Best Lessons Learnt Running a Marketing Conference.

November

• Nov 25: Thank you for joining Underdog Marketing Con.

October

• Oct 20: How To Create Content That Your Customers Actually See.
• Oct 14: Meet, network & learn in Underdog Marketing Conference.
• Oct 12: Get your customers to take action with this copy framework.
• Oct 05: Here's why you need to meet more people.
• Oct 03: Use Stories to Build Your Business. Interview with Richard Ker Digital.

September

• Sep 28: How to Write a Winning Marketing Proposal (Template Included).
• Sep 26: "Who You Know" VS "What You Know".
• Sep 23: Resource: Quantitative Marketing Plan Sheet.
• Sep 21: What hotels can teach us about marketing.
• Sep 19: You don't have a traffic problem.
• Sep 14: Is it worth taking a course in digital marketing?
• Sep 12: You're wasting too much time designing your website.
• Sep 09: 3 Stupid Simple Ways to Increase Revenue.
• Sep 07: What is Affiliate Marketing (And How to Start)

August

• Aug 30: How we growth hack a virtual run to 150+ participants.