Marketing strategy of the week 🚀
"Which marketing topic should we focus for the next conference?" we asked.
AI? Advertising?
"I don't know. Let's ask our audience", I said.
I posted a video I shot at a potential venue for the next Underdog Con. Then I placed a poll. And the results came in:
Didn't see that coming!
That's why Underdog Con on 6th July will be themed around content marketing.
Action plan for you: What's the cheapest, fastest way you can validate an idea this week?
What's up in marketing💡
- Meta announced new subscription tiers for businesses. Not in Malaysia yet, but due to come if pilot is successful.
- TikTok sues the US Government.
- Pinterest launched a Media Buyer Certification Course. There are more users on Pinterest, compared to LinkedIn in Malaysia.
- Did you know you can run quick YouTube ad campaigns directly from YouTube?
- Malaysians spend an average of 38hours & 49 minutes per month on TikTok.
Deal of the week 🤝
TidyCal is the alternative to Calendly for meeting scheduling. A Zoom link is automatically created and sent to me and my guest, when a booking is made.
Pay only once. Use forever.
Video of the week 📹
It's tough to scale service businesses.
Melvin Chee, founder of RPG Commerce decided to go from providing a service (marketing agency) to being a product owner.
Today they have multiple brands. Internally, their team is set up as separate agencies with their own P&Ls.
Thought of the week 💬
Charge what you're worth. I've realized that work resentment comes from undercharging, overworking and trying to play "nice guy".
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