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How we growth hack a virtual run to 150+ participants (myFITBOX Case Study)

  • Reuben Ch'ng

Reuben Ch'ng

30 Aug 2022 • 5 min read
How we growth hack a virtual run to 150+ participants (myFITBOX Case Study)

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Most billboards waste money because of this

Most billboards waste money because of this

Most people think billboard ads are about location. But after interviewing a guy who’s placed over 1,000 of them, I learned this: It’s not where your billboard is. It’s what it says. If the message isn’t clear enough to understand in 2 seconds at 100km/
11 Jul 2025 2 min read
Is your urgency too soft?

Is your urgency too soft?

If your offer feels ‘always available’, don’t be surprised when people hesitate. I tested a simple scarcity + urgency tweak last week — and the results? Immediate.
07 Jul 2025 2 min read
My ads worked, then stopped working. Help!

My ads worked, then stopped working. Help!

Most marketers unknowingly sabotage their own ads. Here’s a simple shift that can save you thousands.
30 Jun 2025 1 min read
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