Building relationships with people is probably one of the best strategies to grow your business.

In fact, most marketing tools focus on building relationships.

  • Email marketing platforms encourage you to send emails that build relationships with your audience.
  • Social media wants you to keep in touch with your fans.
  • Community groups want you to share more intimately with your audience.

People buy from businesses they know, like, and trust.

So before the year ends, here's something you should do – right now.

Scroll to the bottom of your messages & reconnect with those people.

Take out your phone and launch the messaging app you use – WhatsApp, Line, Telegram, or plain SMS.

Scroll all the way to the bottom. See who you've chatted with before and somehow lost contact with. Reconnect with them.

Those people probably meant something to you sometime in your life.

The year-end is a great opportunity to reconnect.

The magic is you'll never know what will happen. A reconnection could bring about new business opportunities.

Be human.

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