Terng is the founder of Sync PR, a PR agency that focuses on end-to-end solutions that drives business results for startups and SMEs.

In this episode, Reuben speaks to Terng to understand better on what a PR agency actually do, setting KPIs that are impactful to the business objectives, and how to optimise inbound marketing to grow your business.

Terng is a big believer that podcast content has a lot of potential in growth here locally - simply because of its unique positioning of allowing you to consume it while multi-tasking (eg: driving, going for a run etc).

This episode is where it all began for us to kickstart our podcast.

Tune in, and we hope you will learn a couple of things about building PR for your business, even if you are just starting out.

🎧 Check out our other podcast episodes if you want more actionable marketing lessons.

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