Will it surprise you that I don't use many AI-based tools?
The reason we use tools and software is to increase our productivity and to do more. In fact, according to entrepreneur & investor, Naval Ravikant, software is the highest form of leverage.
TidyCal – I kindly ask people to book a time from my calendar with TidyCal. A Zoom link will be created automatically once they do. The tool even sends email follow-ups!
Basecamp – I don't know how we project managed before using Basecamp. I tried Trello, Notion, Coda, Google Suite, and Slack. Now we're more grounded, work fewer hours, and are more focused.
Grammarly – Helps me write better and avoid embarrassing mistakes. I don't see why anyone who works in marketing wouldn't want to install Grammarly. Even the free version is good enough.
Ubersuggest - Inexpensive SEO tool to track keywords, audit your website and show you opportunities.
Zapier – Zapier saves you time from manual work. Once you find something repetitive in your process, check if you can automate it with Zapier.
Loom – The reason your team and freelancers produce a bad job, is because you gave them a bad brief. Loom makes it easy to onboard users, provide comments/brief, and even for video testimonials!
WPX Hosting – Previously I used to host my websites on shared hosting plans. This meant I had to do many things myself – installing SSL, backups, CDN, updates, security, etc. Your time = money. Be smart. Pay a little more for services and work on more important things.
Capcut – People used to ask me if I knew of a free video editing software. I would recommend iMovie, but that's only for Mac users. Unfortunately, most people that asked me uses a PC. Nowadays, I just tell them to use Capcut.
Kapwing – How we make captions so quickly on our videos.
Adobe Suite – I still use industry-grade software like Photoshop to edit photos, Audition to edit podcasts, and Premiere Pro for videos.
What tools make your life better as a marketer? You can leave a comment below.