Stephy is the VP of marketing and growth behind the proudly local coffee brand, ZUS Coffee.
But this is not her first rodeo. Stephy has successfully contributed to the amazing growth of startups like SoCar, Sonno Malaysia and now ZUS Coffee. Her superpowers lie in performance marketing, but she often adopts an integrated marketing approach to scaling these businesses.
In this episode, Reuben chats with Stephy to learn how ZUS Coffee scaled its retail business to more than 200 outlets in a short span of 2 years, the marketing strategies they adopted to enter different market segments, and the advertising efforts towards converting and retaining their customers.
🎤 Learn more from Stephy as she shares more actionable insights at the Underdog Ad Con happening very soon: https://underdog.dailycmo.net/