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Solving a problem, to create another problem.

Problems never go away. But that's a good thing for business.

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SEO is changing. Maybe that's good

What you should know about SEO right now in 2025 (and what to do about it).

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AI cannot replace this

There are things AI will replace, and there are things it'll never replace.

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SEO is over. Here's what replaces it.

I know AI is scary. But we can either freeze up or choose to do something about it.

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"Where do you normally run events?"

The reason we choose to run events at pretty weird places.

Newsletter Featured

5 lessons learnt throwing an event

And why you should do events as well.

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Digital marketing isn't enough

You have to go beyond marketing digitally. Be everywhere.

E-Commerce

You have to track beyond conversions

Revenue is vanity. Profit is sanity.

Keep lighting the lamps

Happy Deepavali. Here's one thing to get inspired from.

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Why we started Underdog Live (and why you should come)

A space for marketers and founders to get unstuck.

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The “instant” economy

Everything is instant today. On-demand movies. Same-day delivery. Your customers expect instant.

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Stop hiding behind your laptop

Most people forget: the market is made of people. Here’s why meeting more of them might be the best marketing you’ll ever do.

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3 SEO lessons for the AI era

ChatGPT doesn’t rank websites the way Google used to. It fuses results from multiple searches. Here’s what that means for your SEO strategy (and why brand mentions now matter more than backlinks).

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Learn from mistakes or successes?

Most marketers obsess over fixing mistakes. But that’s not where real growth happens. The smartest ones double down on what already works (and scale it fast).

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Brand wins in the end

Most marketers chase quick wins. But the real ROI comes from brand power. Here’s why your next “performance” boost might actually start with your brand.

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Go big, or go bigger…

Burnout doesn't come from overwork. It comes from playing too small after all the effort you’ve put in.

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No, don’t copy Apple

Apple can get away with simple, cheeky copy. Smaller brands? Your words need to work harder.

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Is the iPhone 17 perfect?

Perfection slows you down. Speed wins in marketing. Here’s why launching messy beats waiting forever.

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Wednesdays at 9PM just got interesting

Marketing is just feedback in motion. Here’s how a few poll answers shaped our new series.

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RM50 = one Facebook ad campaign

Marketing is shifting faster than ever. Miss the wave, and you’ll be left behind.

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Your boring life makes the perfect content

How to turn boring life events into content stories to sell your products.

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Funnels vs. WhatsApp: A conversion story

Funnels don’t fail because of design. They fail because you forgot Asians buy on WhatsApp.

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Friday Finds: Celebrity, AI & Events

This week, I spotted some powerful tools and fresh ideas that can change how you approach marketing.

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Follow up until they d*e

3,000 people flew in for a marketing event in Bali. The secret wasn’t the speakers... it was the follow-ups.

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Back from holidays? You need this.

Today’s newsletter is not on marketing, but it’s something every marketer needs at some point.