Marketing 100% email open rate Email isn’t dead — boring emails are. People don’t hate email. They just ignore what doesn’t interest them.
Content Marketing How I reactivate email subscribers Want replies and sales from an unresponsive list? Start with this one email.
Marketing Could have saved RM2290 Turns out, I was spending more on email marketing than I was on actual marketing—and I didn’t even know it.
Branding Stop using link shorteners Scammers love it, users hate it—yet most brands still do it. Find out what it is.
How much should I budget for ads? Stop capping your ads. Start thinking about how far they can take you. The smartest marketers don’t set limits—they set goals.
Marketing RM3000 for 300 customers Are you making business decisions based on facts—or just a feeling?
Content Marketing How to “un-suck” your marketing content Lately, I’ve realized the hardest part of marketing isn’t strategy — it’s getting out of your own head. Here's why...
Marketing Speed is always king Why wait for perfect when “good enough” is ready? Launch your ad now, gather real market feedback, and refine on the go because in marketing, speed always wins.
The eye is a creature of habit A few smart typography tweaks can turn “meh” marketing into something people actually stop and read. Here are my favorite ones...
Marketing 19 rules to running workshops that people love (and learn from) I'm sharing 19 of my favorite strategies today for designing workshops that hold attention, spark “A-ha” moments, and have them walking away saying, “Wow, that was a great session!”
Marketing Marketing is not the noblest profession Marketing may not be the noblest profession, but when driven by genuine conviction, it becomes a powerful and ethical way to connect people with ideas, opportunities, and causes that matter.
Social Media We got hacked on Instagram this morning... If I had to pick just one marketing weapon—it wouldn’t be social media, ads, or SEO. It’d be email. Here’s why.
Business Featured The fastest way to grow? Meet 100 people you don’t know. Grow comes from shaking someone's hand physically, and not replying to 100 posts digitally.
Marketing 4 surprising findings from Underdog B2B Con's ad campaign From mobile conversions to late-night impulse buys, here’s what I learned (and what I’ll do differently next time)
Business Don't be just another face in a crowd Why bigger isn't always better. Smaller events can bring better ROI.
Marketing What Tekken Taught Me About Marketing As a 10-year-old boy, there was a video game I hated. Tekken. But there's an important marketing lesson.
Marketing Reminders... The little 'secret' to doubling your sales today Most businesses leave money on the table by leaving out "reminders".
Marketing What chefs and marketers have in common "Working harder" is not the way to scale. A chef cannot simply "cook more" to scale a business.
Members only Marketing Featured Most companies guess their marketing Quant-based marketing is the way to become data-driven and to prioritize high-impact marketing activities.
Marketing Should you give away free stuff and services? Why free might not always be the answer. Those who pay, pay attention.
