Marketing

No such thing as “all-in-one”

Think you've found the ultimate all-in-one platform? This might make you rethink what “all-in-one” really means.

Marketing

Marketing 4 U’s

If your email titles aren't doing the heavy lifting, you're leaving money on the table. Use the 4 U’s framework to write subject lines that actually get clicks.

Marketing

Your “promotions” tab

Most emails get ignored because they sound like marketing. This one shows you how to write like a human—and actually get results.

Marketing

100% email open rate

Email isn’t dead — boring emails are. People don’t hate email. They just ignore what doesn’t interest them.

Content Marketing

How I reactivate email subscribers

Want replies and sales from an unresponsive list? Start with this one email.

Marketing

Could have saved RM2290

Turns out, I was spending more on email marketing than I was on actual marketing—and I didn’t even know it.

Branding

Stop using link shorteners

Scammers love it, users hate it—yet most brands still do it. Find out what it is.

How much should I budget for ads?

Stop capping your ads. Start thinking about how far they can take you. The smartest marketers don’t set limits—they set goals.

Marketing

RM3000 for 300 customers

Are you making business decisions based on facts—or just a feeling?

Content Marketing

How to “un-suck” your marketing content

Lately, I’ve realized the hardest part of marketing isn’t strategy — it’s getting out of your own head. Here's why...

Marketing

Speed is always king

Why wait for perfect when “good enough” is ready? Launch your ad now, gather real market feedback, and refine on the go because in marketing, speed always wins.

The eye is a creature of habit

A few smart typography tweaks can turn “meh” marketing into something people actually stop and read. Here are my favorite ones...

Marketing

19 rules to running workshops that people love (and learn from)

I'm sharing 19 of my favorite strategies today for designing workshops that hold attention, spark “A-ha” moments, and have them walking away saying, “Wow, that was a great session!”

Marketing

Marketing is not the noblest profession

Marketing may not be the noblest profession, but when driven by genuine conviction, it becomes a powerful and ethical way to connect people with ideas, opportunities, and causes that matter.

Social Media

We got hacked on Instagram this morning...

If I had to pick just one marketing weapon—it wouldn’t be social media, ads, or SEO. It’d be email. Here’s why.

Business

You don't need a full-time team

To start building things.

Business Featured

The fastest way to grow? Meet 100 people you don’t know.

Grow comes from shaking someone's hand physically, and not replying to 100 posts digitally.

Marketing

4 surprising findings from Underdog B2B Con's ad campaign

From mobile conversions to late-night impulse buys, here’s what I learned (and what I’ll do differently next time)

SEO

SEO isn't dead. We're just doing it wrong

Should I still write blog posts in 2025 and beyond?

Sales

Friends in "low places"

Stop chasing the CEO. Find friends in low places.

Business

Don't be just another face in a crowd

Why bigger isn't always better. Smaller events can bring better ROI.

Business

Keep a "success" folder

I wish I had collected and stored my wins from when I started.

Marketing

What Tekken Taught Me About Marketing

As a 10-year-old boy, there was a video game I hated. Tekken. But there's an important marketing lesson.

Marketing

Reminders... The little 'secret' to doubling your sales today

Most businesses leave money on the table by leaving out "reminders".

Marketing

What chefs and marketers have in common

"Working harder" is not the way to scale. A chef cannot simply "cook more" to scale a business.