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5 Must-Read Books If You Want to Do Better Marketing

A marketer's guide to books that actually change how you think.

Regular vs CrossFit gym

Both serve the "same" purpose. Yet they attract different type of people.

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Dogs made me subscribe to a WordPress hosting provider

The story of how dogs (yes, dogs) turned me into a loyal customer to a WordPress hosting company.

Pushing average products with more ads

Most businesses try fix weak products with more ads. But real marketing starts at the product level – who's it for?

Ugly but useful

Ever spent hours perfecting an ad or graphic, only to watch someone else post something ugly… and get more engagement?

Positioning That Sells

Marketing is easy when it works.

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You have to be first

If you can't be first, create a new category and be first in it.

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Solving a problem, to create another problem.

Problems never go away. But that's a good thing for business.

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SEO is changing. Maybe that's good

What you should know about SEO right now in 2025 (and what to do about it).

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AI cannot replace this

There are things AI will replace, and there are things it'll never replace.

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SEO is over. Here's what replaces it.

I know AI is scary. But we can either freeze up or choose to do something about it.

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"Where do you normally run events?"

The reason we choose to run events at pretty weird places.

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5 lessons learnt throwing an event

And why you should do events as well.

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Digital marketing isn't enough

You have to go beyond marketing digitally. Be everywhere.

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You have to track beyond conversions

Revenue is vanity. Profit is sanity.

Keep lighting the lamps

Happy Deepavali. Here's one thing to get inspired from.

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Why we started Underdog Live (and why you should come)

A space for marketers and founders to get unstuck.

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The “instant” economy

Everything is instant today. On-demand movies. Same-day delivery. Your customers expect instant.

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Stop hiding behind your laptop

Most people forget: the market is made of people. Here’s why meeting more of them might be the best marketing you’ll ever do.

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3 SEO lessons for the AI era

ChatGPT doesn’t rank websites the way Google used to. It fuses results from multiple searches. Here’s what that means for your SEO strategy (and why brand mentions now matter more than backlinks).

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Learn from mistakes or successes?

Most marketers obsess over fixing mistakes. But that’s not where real growth happens. The smartest ones double down on what already works (and scale it fast).

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Brand wins in the end

Most marketers chase quick wins. But the real ROI comes from brand power. Here’s why your next “performance” boost might actually start with your brand.

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Go big, or go bigger…

Burnout doesn't come from overwork. It comes from playing too small after all the effort you’ve put in.

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No, don’t copy Apple

Apple can get away with simple, cheeky copy. Smaller brands? Your words need to work harder.

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Is the iPhone 17 perfect?

Perfection slows you down. Speed wins in marketing. Here’s why launching messy beats waiting forever.