In a commencement speech at Dartmouth, greatest tennis player of all time, Roger Federer said:

Perfection is impossible. In the 1,526 singles matches I played in my career, I won almost 80% of those matches. But what percentage of points did I win? 54% - Roger Federer

Even the very best top-ranked tennis players win barely more than half the points they play.

When you lose every second point on average, you learn not to dwell on every shot.

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The "sunk cost" trap

Have you ever posted a content, and then found yourself refreshing over and over again, hoping to see the number of likes and comments grow?

I know I have. I found myself refreshing a product page (most recently, one where we helped a fundraising campaign), hoping to see the sales number climb.

I get it. Time, effort, and money have been spent.

A sunk cost.

It's easy for a marketer to dwell on work that they've poured their heart into.

But beware the sunk cost fallacy and the trap of dwelling. True pros ignore sunk cost – and keep shipping. The very best marketers test and test again. Perfection is impossible.

Mr Money TV has published 331 videos on YouTube. What % of those videos do you think were hits? has posted 5,534 posts on Instagram. What % of those do you think had tons of engagements?

The same lesson we can learn from Mr Money, Motherhood and Tennis players is that true pros don't dwell. Whether it's winning a Grand Slam, content marketing or the game of business – it's all about consistency and taking massive action.

Don't dwell.

Ship work consistently and constantly.

3 more days to an epic content marketing conference

Nothing replaces the authenticity of being in front of other like-minded people.

Underdog Content Con is not a woo-woo, feel-good, Kumbaya-type of conference. It brings the best kinds of people together in one place. We've seen people who met at Underdog Con go to recording podcast shows together, collaborate, and do business with each other.

This networking thing works.

Nothing bad will come out of attending a marketing conference. And as always, contacts equal contracts.

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