With AI tools like ChatGPT that can pretty much churn out content in seconds, it is more crucial now to brush up your skills as a copywriter that can actually drive results.

In this episode, Reuben chats with Jonathan Gan, a seasoned writer who has worked with The Edge as a business and finance writer alongside his experience travelling the world covering travel content.

Jonathan shares his insights on the importance of research work before the actual writing process, what differentiates a good writer from a mediocre one, and actionable copywriting frameworks you can use when you are in a writer's block.

We hope this episode inspires you to sharpen your skills in copywriting – so you don't have to worry about machines taking over your job.

🎧 Check out our other podcast episodes if you want more actionable marketing lessons.

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