If you flipped open your laptop this morning and let out a big yawn, dreading work in anticipation of the upcoming CNY break – then maybe you're not making a dent in the universe, yet.

To do great work, you need to feel like you're making a difference. That you're part of something important.

Most people think they need to create the next Facebook – or the next Apple. Not really. All you need is for your customers to say, "Thank you, this makes my life better." That they will miss your work if it were to be gone tomorrow.

And the question is...

Do you want to build another regular, same-as-everyone-else product? Or do you want to build something that matters?

Don't wait around. Our time is limited. Don't wait for someone else to do it. When we find something important to work on, urgency will come.

It's now, not how.

Also, you don't need a big team to make something meaningful.

Basecamp – the project management software we use (and are inspired by) has around 80 employees, with approx USD15.5m revenue per year.

In comparison, their "competitors":

  • Monday has about 1500 employees.
  • Asana has about 1600 employees.
  • Clickup has about 1000 employees.
  • Slack has about 2500 employees.
  • Smartsheet has about 3000 employees.

All past 4 Underdog Conferences were organized and marketed by no more than 3 people.

And now, we're working on our 5th conference, Underdog E-commerce Con, on the 21st March 2024 at APW Bangsar. We're making something different with Underdog Con. A no-fluff marketing conference that provides everyone attending with something to take back – a lesson, connection, inspiration, opportunity or sale.

I'd like to invite you to be a founding team member. Watch the video below:

When you're ready, just get a pre-sale ticket here: https://underdog.dailycmo.net/step/presale/

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