Marketing to a race or an identity?
I can't tell you the number of times we've had clients ask us, "How can we remove Bangladeshis from seeing our Facebook ads". That's racist. What they should be focused on is "identity".
Marketing108
Stories that will change the way you do marketing.
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How Hiblendr grows revenue
Growing your e-commerce store revenue comes down to optimizing these 3 "levers".
S*x and cereals
Good morning! Hope you had breakfast because we’re about to speak cereal. You’ve probably eaten a truckload of cereal in your life so far. But do you remember seeing any physical ads for your favorite cereals? I’ve never seen them. How are cereals marketed? For YEARS, cereal...
How to market a conference – that's profitable.
How to run conferences that are profitable. For starters, charge money for it. Say no to free tickets.
The effect of sending emails – everyday
If you're building a personal brand or business, building an email list is the best.
Organic content isn't free
It's actually freakishly expensive.