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Relax… Humans sell better than AI

You’ve probably stumbled upon AI influencers like Lu do Magalu and Miquela.  They’re not real. Yet, they’ve taken over magazine covers, virtual runways, and brand ads.  And if you’re wondering, yes – AI-generated “influencers” get higher engagement rates at 2.84% compared to real influencers at 1....

MM #32 - Time for a challenge

Marketing Mondays gives you everything you need to do better marketing. #TikTokChallenge Okay, we’ve seen so many challenges on TikTok and many brands want that as part of the strategy. But do they actually bring in revenue for brands? There’s many different types. The dancing and the eating...

Marketers are liars!

Why are carpet stores always closing down? “Best price for you, only today, my friend”  Mainly because carpets are hard to sell (when was the last time you bought one?). So owners resort to telling lies.  Unfortunately, this created a consensus that all marketers are liars – bad people who will...

The Daily CMO’s guide to marketing yourself

How you can get closer to succeeding in the freelance biz Merdeka! Merdeka! Merdeka!  It’s the month where we see discounts – 31% off, 67% off, BOGO offers and more. Everyone loves discounts. But if we were being honest, it’s a lazy way to market. Before you get butthurt...

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