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Reuben Ch'ng
Amirul Barkath
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Marketers are liars!

Why are carpet stores always closing down? “Best price for you, only today, my friend”  Mainly because carpets are hard to sell (when was the last time you bought one?). So owners resort to telling lies.  Unfortunately, this created a consensus that all marketers are liars – bad people who will...

The Daily CMO’s guide to marketing yourself

How you can get closer to succeeding in the freelance biz Merdeka! Merdeka! Merdeka!  It’s the month where we see discounts – 31% off, 67% off, BOGO offers and more. Everyone loves discounts. But if we were being honest, it’s a lazy way to market. Before you get butthurt...

Marketing to a race or an identity?

I can't tell you the number of times we've had clients ask us, "How can we remove Bangladeshis from seeing our Facebook ads". That's racist. What they should be focused on is "identity".

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