Business

You don't leverage. You lose.

How to do more with less. Smart entrepreneurs know they can't do everything themselves.

Brief

Underdog Ad Con is Happening on 12th May

Underdog Ad Con pre-sale tickets are officially for sale!

Guides

Everything about starting a podcast. (In Malaysia)

Should you invest time and money into starting a podcast? If so, how do you get started?

Tech

Will ChatGPT Replace Marketers?

Seriously... will it take our jobs?

Business

How to charge more for your work.

Without scamming, cheating or hustling customers.

Marketing

Want to increase revenue? Automate your marketing.

All great software provides one thing – leverage. Marketing automation is the key to more revenue.

Tech Featured

Software Deal: OtoWA - Broadcast & Automate Whatsapp Messages

Send personalized broadcast WhatsApp messages to your customers in just a few clicks!

Tech Featured

What The Heck is The Metaverse? And the opportunity for Malaysian brands.

The Metaverse grew in trend during 2021. Then AI stole its highlight. But is the metaverse here to stay? What does it mean for businesses?

Marketing

Fix your bad product names

The market is littered with 1000s of products. How does yours stand out from the crowd?

Marketing

What wines can teach us about marketing.

In a blind taste test, researchers asked tasters to rate three wines, labeled: "low", "mid" and "high-price".

Marketing

"RM10" vs "25%" off

Which discounting strategy will be more attractive? RM10 or RM25% off? Here's what the rule of 100 says.

Social Media

What's with all these Twitter screenshots?

Why are people posting screenshots of their own Tweets?

Tech

Google's answer to ChatGPT

Who will win the race for AI dominance? And what this means for marketers and content creators.

Guides Featured

How to handle – "it's too expensive"

What are customers really saying when they say "it's too expensive"? Here are 5 ways to deal with that rejection.

Marketing Mondays

The road to RM1,000,000

Hope you had a great CNY break. I did – almost too much. But rest is important. My friend Jason shared a post on a Facebook Group about the importance of rest. Go check out the interesting comments. In today's email. * How to get RM1,000,000. * Does Google

Marketing Featured

The Hidden Opportunity in Malay SEO

Most businesses optimize their websites for SEO in English. But what about SEO in Malay?

Marketing Mondays

How to get married.

It's 9PM as I write this email, and it just dawned upon me that consistency is the key to everything. Many people are ambitious, but not many are willing to go through the suck.   In today's email. * Marrying your customers. How to get customers. * Let people

Marketing Featured

You're missing out on your greatest source of customers.

If you're looking for an affordable method to get more customers, you need to try this.

5 Must-Know Freelancing Lessons for Newbies

Everyone should do some sort of freelancing. Quick reasons why: * Makes good revenue. Can turn into a business. * Polishes your skillsets. * A way to provide value to other people. * Test product-market-fit. It's easy to get into freelancing. Identify a skill you're good at – then find a

Guides

Do this before the year ends.

A quick activity to do before the year ends.

Marketing Featured

Get new customers, from your customers.

Most businesses can implement a referral strategy.

Marketing Featured

Crazy simple headline formula to sell more products.

How we used it to sell over RM800,000 worth of data science courses.

Marketing Mondays

Lessons learnt running a conference.

Running a physical event is a good way to market your business. In today's newsletter. * Run successful events with these 9 lessons. Hint. Build relationships with your customers by giving them a nice surprise! * Podcasting is a BIG opportunity in Asia. And they are easy to create too.

Interviews Featured

What a PR agency does & the future of media with Terng Shing Chen, founder of Sync PR

How does a public relations agency function? And which content marketing vehicle should startups in Asia focus on? Terng of Sync PR, sheds some light.

Members only

Case Studies Featured

Case Study: The 9 Best Lessons Learnt Running a Marketing Conference

It's not easy to pull off a successful conference. Here are 9 lessons we've learned from organizing Underdog Marketing Con.