Reuben Ch'ng

I write and explain in a simple, no-bullshit manner. Mostly on how you can do better marketing and grow your business.

Marketing

Marketing Mondays: The best copywriting hack

The copywriting hack every marketer should have.

Interviews Featured

RM200 to Successful Online Bookstore with 2 Physical Stores – Rachel Ang

Rachel started her business with just RM200. Today she runs a super successful online bookstore with 2 physical self-service stores.

Marketing

The danger (or opportunity) in FREE

FREE is a tool in marketing. Here's how to use it.

"The best headline I ever wrote"

Said David Ogilvy, one of the greatest adman ever lived.

Marketing Mondays

Marketing Mondays: Success is a lagging indicator

Your success today is a lagging indicator that you did the right things last week, last month, and last year.

Marketing Featured

Client Onboarding Checklist for Marketing Agencies [Template]

To all the marketing agencies. This one is for you.

All marketers fail

Don't work with a marketer who hasn't failed before.

Psychology

A dent in the universe

If the work you do were to be gone tomorrow, will you be missed?

Marketing

The magic of pre-selling.

Pre-selling is the ultimate validation tool.

Marketing Mondays

Marketing Mondays: How people read on the web

The way we read on the web and printed materials is eerily different.

Marketing

Marketers are not cheaters

Are you a lying, cheating, and hustling marketer? It's time to reframe that.

Marketing Mondays

Marketing Mondays: Marketing Minimalism

Reason many marketing campaigns fail? Lack of focus.

Why get yourself out there

It's your duty and moral obligation to.

Marketing Featured

Why your stuff doesn't sell...

Are you stuck in a loop of marketing hell?

Psychology

How to get yourself out there

How to overcome the fear of being judged by people.

Marketing

How to stand out in the era of AI

Artificial intelligence is an amazing piece of tech. But guess what it'll never replace.

Branding

This one thing makes advertising successful

Not getting good returns from your advertising? No, it's not that you don't know how to run ads.

Marketing

Features vs Benefits

Put on your marketing hat. How would you sell a digital piano?

Marketing

Student of markets

Good marketers don't study copywriting, email marketing, SEO or paid ads.

Marketing

Your best followers

Feeling low because your posts aren't getting likes, comments or shares?

Business

Today, choose Win-Win

Can you create a Win-Win situation with a client, employee or partner today?

Marketing

Tell more stories in 2024

Fact tells, story sells. Make it your resolution to tell more stories this year.

Business

How to make a million dollars

Do the math. The strategies will come after.

Psychology

People want something others can't have. The opposite is also true.

Humans are simple - yet complex creatures. Our job as marketers is to understand.

SEO

WTF are backlinks in SEO?

Probably something you'll never have to worry about, but a good point to understand what it is.