I write and explain in a simple, no-bullshit manner. Mostly on how you can do better marketing and grow your business.
Few years ago, I led marketing at a data science school For the longest time, I thought we were in the business of education - helping students pick up data science. Over time, I realized that I wasn’t in the education business. I was in the recruitment business. The...
Most businesses with no customers, turn to ads to advertise their product. 9/10 times, that’s a bad idea. Here’s why.
This hack is so simple, cheap, and easy that you'll be silly for not using it in your business.
There’s something interesting about the way gyms and fitness studios market their services. They don’t market what they actually provide.
Reading about push-ups isn’t going to make you fitter. So why are we spending so much time reading and watching about business?
In the next 30 minutes, any business owner with an internet connection can run ads to anybody they want. Getting conversions is the actual challenge.
