The rise of zero-click marketing
We're moving into an era, where the focus should be brand building instead of click tracking.
Reuben Ch'ng
I write and explain in a simple, no-bullshit manner. Mostly on how you can do better marketing and grow your business.
Check out the latest posts
MM#27: Validate all day, err day'
If you have an idea for a product or service, you should validate it by pre-selling it. Then use momentum from the early sales to create the product.
5 Proven Strategies to Double E-Commerce Revenue (Faisal Hourani)
We got Faisal on a webinar to share strategies he uses to help E-Commerce stores like EyeMuse, double their revenue..
Your business is not what you think it is
Few years ago, I led marketing at a data science school For the longest time, I thought we were in the business of education - helping students pick up data science. Over time, I realized that I wasn’t in the education business. I was in the recruitment business. The...
Marketing an unknown brand
Most businesses with no customers, turn to ads to advertise their product. 9/10 times, that’s a bad idea. Here’s why.
Our favorite marketing hack
This hack is so simple, cheap, and easy that you'll be silly for not using it in your business.