Marketing

Have a song you really like? Think again!

Pop music is only popular, because it's made to be popular.

Case Studies Featured

12 Lessons Learnt Selling Out 3 Marketing Conferences

With Underdog Influence Con just ended a week ago.

Marketing

Price doesn't matter. Perception does.

Everything is perception. Including your pricing.

Marketing Featured

Who really does the buying?

What makes us buy something? It's definitely not logic.

Marketing

We're not in a perfect field

Who says you have to be perfect?

Guides Featured

5 body language strategies for networking events

Talking to people in-person is different from talking to them from a screen. Here are tips to up your networking game, as you attend more in-person events.

Marketing

"I don't use Facebook"

"What's the best social media platform now?" is a bad question to ask.

Marketing

How the 4 Ps of Marketing has served me

Let's be honest. How many of you actually use the 4 Ps of marketing in real campaigns?

Business Featured

Don't hire marketing agencies

#7 - How can you make great products for customers, if you don't build a relationship with them? Answer: You can't.

Advertising

Winning, but losing.

Avoiding the pyrrhic victory with ads.

Interviews

Choose your clients. Say "no" to the rest.

How often do you say no to a prospect?

Marketing Featured

How influencers become influencers.

How do people become influencers anyway?

Marketing Featured

The irony of marketing frameworks

If they worked, all your marketing campaigns would have been successful.

Business

Do things that don't scale

Not everything in your business has to be scalable. You can't scale relationships, for one.

Business Featured

7 figures in 4 months

In an overly saturated niche.

Business

Hate meetings?

Nobody ever: Yes please! More meetings!

Marketing

Disney’s secret to success

And what’s your favorite Disney movie?

Business

Beware the all-in-one

If your sales pitch contains the phrase, "all-in-one solution", you should think twice.

Marketing Featured

This is how you write killer copy

Write like you're drunk, edit sober.

Business

Yes, cold outreaching still works

Who is one person you can reach out to today?

Marketing

The strategy to winning SEO in 2023

Improving your SEO could be one of the best decisions you make for your business.

Business Featured

You are mostly wrong

How many times have you been wrong this week?

Business

The fastest way to turn your marketing, profitable

You don't always have to figure it out on your own.

Business Featured

Free vs paid

Why "free" is a bad marketing strategy.

Tech

AI will not kill SEO

But we'll need to change our SEO strategy