How to beat "inertia"
Like busy ants, customers follow a set of routines they've been doing for years. The way to swing them to you? Create a pattern interrupt.
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How we post content every day
Ever had a blank page syndrome - where you sit down to write something and nothing comes out? Here's how to fix it.
Get your head out of the clouds
Hubris – not only the downfall of Icarus but of every marketer and entrepreneur.
Sigh... not another marketing framework
Are you sick of marketing "gurus" prescribing you with another framework? Deep down, you know intuitively that learning another framework isn't going to save your business. Taking massive action will.
Marketers are liars!
Why are carpet stores always closing down? “Best price for you, only today, my friend” Mainly because carpets are hard to sell (when was the last time you bought one?). So owners resort to telling lies. Unfortunately, this created a consensus that all marketers are liars – bad people who will...
Words to never put on a sales page
There 171,476 words in the English dictionary. Here are some words to never use on a landing page, sales page or website.