Business

Make useful stuff

That people want. Even the small stuff.

Business

Networking could be your best marketing strategy

When was the last time you went out to meet the others?

Marketing

Why people pay for conferences instead of Googling

Why do people happily pay RM5,000 for a fat-freezing treatment, but shy away from a RM150 gym membership?

Business

The talent stack concept.

How tall does your talent stack up?

Marketing Featured

Marketing-driven vs market-driven

People don't want what you make. They want what it will do for them.

SEO Featured

Google goes mobile

Mobile-first indexing is here. Here's how it will affect you and what you can do.

Business

Lock and key

Identifying the real reason why nobody buys our products and services.

Marketing Featured

The 2-for-1 strategy

Engineering word-of-mouth for your business.

Tech

My favorite tools as a marketer

All the tools I use as a marketer to create.

Marketing

Marketing doesn't have to be expensive

Are you being lazy with your marketing?

Business

What feeling does your name bring?

Building a personal brand is probably more important than ever today.

Psychology

WRAM Syndrome

What is REALLY stopping you from doing what you really want to?

Marketing

Why do customers buy stuff?

Marketing is mostly about understanding psychology.

Business

The sneaky reason why many marketing agencies lose money.

Even when they have many clients.

Marketing Featured

Fees & fines

Marketing isn't free. It never was.

SEO

How to do Google SEO in the age of AI

What you need to know to do SEO in the age of AI.

Marketing

Breaking down Good Juju Barbell Club's marketing

3 more lessons from the most uplifting (and successful) personal training gym in KL.

Social Media

Still hard selling on social media?

We go on social media to be entertained. Not to buy things.

Marketing

How to solve any marketing problem

The solutions to most of our problems are inside us.

Marketing Featured

Why you want the last slice of pizza

Why does the last pizza slice always seem tastier?

Marketing

It doesn't have to be just Facebook or Google

It's time to think out of the box.

Marketing

The real reason you buy anything

Why did you buy the iPhone 15? Was it just because you needed to text and call?

Marketing

Have a song you really like? Think again!

Pop music is only popular, because it's made to be popular.

Case Studies Featured

12 Lessons Learnt Selling Out 3 Marketing Conferences

With Underdog Influence Con just ended a week ago.

Marketing

Price doesn't matter. Perception does.

Everything is perception. Including your pricing.