Reuben Ch'ng

I write and explain in a simple, no-bullshit manner. Mostly on how you can do better marketing and grow your business.

Check out the latest posts

How to Measure CAC and CLTV (Without the Headache)

How to measure the 2 most important metrics in your business – CAC & CLTV.

You spend the currency of time when you're constantly trying to figure it out yourself.

Like busy ants, customers follow a set of routines they've been doing for years. The way to swing them to you? Create a pattern interrupt.

Always Be Closing is a mantra commonly used in the sales world. But does it still work in today's day and age?

Here are business and marketing lessons we’ve learnt organizing 7 Underdog conferences.

Ever had a blank page syndrome - where you sit down to write something and nothing comes out? Here's how to fix it.