Reuben Ch'ng

I write and explain in a simple, no-bullshit manner. Mostly on how you can do better marketing and grow your business.

Marketing

The rise of zero-click marketing

We're moving into an era, where the focus should be brand building instead of click tracking.

Marketing Mondays

MM#27: Validate all day, err day'

If you have an idea for a product or service, you should validate it by pre-selling it. Then use momentum from the early sales to create the product.

Members only

E-Commerce Featured

5 Proven Strategies to Double E-Commerce Revenue (Faisal Hourani)

We got Faisal on a webinar to share strategies he uses to help E-Commerce stores like EyeMuse, double their revenue..

Marketing

Your business is not what you think it is

Few years ago, I led marketing at a data science school For the longest time, I thought we were in the business of education - helping students pick up data science. Over time, I realized that I wasn’t in the education business. I was in the recruitment business. The

Marketing Mondays

Marketing an unknown brand

Most businesses with no customers, turn to ads to advertise their product. 9/10 times, that’s a bad idea. Here’s why.

Marketing Featured

Our favorite marketing hack

This hack is so simple, cheap, and easy that you'll be silly for not using it in your business.

Marketing lesson from the fitness industry

There’s something interesting about the way gyms and fitness studios market their services. They don’t market what they actually provide.

Like reading about push-ups…

Reading about push-ups isn’t going to make you fitter. So why are we spending so much time reading and watching about business?

Marketing Mondays Featured

No business has a traffic problem

In the next 30 minutes, any business owner with an internet connection can run ads to anybody they want. Getting conversions is the actual challenge.

Advertising Featured

More customers without more advertising

Most businesses do not have a traffic problem. They have a conversion problem.

Marketing Mondays

Marketing Mondays: Validate an idea this week

Validating an idea can be easier than you thought. Here are some weekly nuggets to start your week right.

Interviews Featured

Winning with SEO in 2024 with April Cheong, Growth.Pro

8 things we've learned speaking to SEO strategist, April at Growth.Pro. Free keyword research template included!

Marketing Featured

8 psychological triggers to get people to buy now

People might want your product, but they need a bit of nudge to take action now.

Psychology

If you feel fatigued doing marketing

There are days filled with interruptions and meetings to the point you didn't do any work. You went home feeling terrible and depressed. And there were days that were buttery smooth. You completed all your work, produced good conversions, and went home like a hero. We've all experienced it before.

Members only

Interviews

Yienyee of EasyStore on Marketing with Customers

Don't market to customers. People don't like being marketed to. Instead, market with them

Business

The biggest product mistake you can make

What's the #1 thing you want if you open a hotdog stall? Easy. You'd want a hungry crowd.

Psychology

Asking and persistence

Nobody ever got what they wanted without asking.

Marketing

Everyone wants to be heard

2 skills that will change your life

Marketing

Marketing Mondays: High priced vs low priced

Choosing to sell at low prices isn't always the answer.

Marketing

Consistency is everything

In anything that I've failed at – the reason is usually inconsistency.

Marketing

How to beat rising ad costs

There are 3 ways to beat rising ad costs. Increase your average order value, customer purchasing frequency or don't run ads.

Marketing

Scarcity is a marketer's advantage.

Want to sell more products? Use scarcity.

Marketers need to learn to stomach the suck.

We've run Underdog Con 5 times... And each time, including the last, I felt like canceling the event 20 days before DDay. Because the truth is I had less than 20 sign-ups, 20 days before the conference. Here's a snapshot from our WooCommerce dashboard: 20 days.

Interviews Featured

From Selling Custom T-Shirts to 8-Figure Merchandise Company – The Saltycustoms' Story

From operating a business in a bedroom to building a 8-figure revenue company with 1,500+ international clients.

Marketing

Which chat plugin to use?

It's time we stop arguing about the chat plugin to use on our website.