Marketing lesson from the fitness industry
There’s something interesting about the way gyms and fitness studios market their services. They don’t market what they actually provide.
I write and explain in a simple, no-bullshit manner. Mostly on how you can do better marketing and grow your business.
There’s something interesting about the way gyms and fitness studios market their services. They don’t market what they actually provide.
Reading about push-ups isn’t going to make you fitter. So why are we spending so much time reading and watching about business?
In the next 30 minutes, any business owner with an internet connection can run ads to anybody they want. Getting conversions is the actual challenge.
Most businesses do not have a traffic problem. They have a conversion problem.
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