6-step viral content formula
The playbook that Mindvalley uses to create viral videos.
Reuben Ch'ng
I write and explain in a simple, no-bullshit manner. Mostly on how you can do better marketing and grow your business.
Check out the latest posts
Start thinking like a media company
Why are brands like Starbucks, LVMH, and Nike launching in-house production studios?
“Email marketing doesn’t work… for Malaysians”
What they’re really saying is, “We’ve not figured out how to make emails successful”. I can’t tell you how many times I’ve heard someone tell me that. And yet, behind the scenes, this is what I see: It wasn’t always this way though. I was...
Marketing with NO budget
Having 'NO budget' can make you a better marketer.
Tools we use, saving us thousands every year
Are you overpaying for marketing tools in your business? Here are our 5 favourite ones we only pay once!
The rise of zero-click marketing
We're moving into an era, where the focus should be brand building instead of click tracking.