I wouldn’t buy college education just because it's on discount. What we really buy is value.

Customer surveys lie. Reddit doesn’t. Here’s how to mine it for raw, unfiltered insights that sharpen your marketing.

Most marketing fails because it’s all about you, not your customer. Here’s how to flip the script and make your copy work.

Coaching scales differently. Here’s how Chun Yan does it...

Most people only pay for one AI tool (if any). So why would they subscribe to yours?

And how your customers speak.

It's Friday, late, and I'm about to miss sending this email. Then I remember – I can write newsletters, because I've written newsletters. I can play the piano because I've practiced it. Marketing isn't something you learn in books. Instagram reels.

Industry benchmark says 22%... But honestly, you should aim higher.