Newsletter Why we started Underdog Live (and why you should come) A space for marketers and founders to get unstuck.
Newsletter The “instant” economy Everything is instant today. On-demand movies. Same-day delivery. Your customers expect instant.
Newsletter Stop hiding behind your laptop Most people forget: the market is made of people. Here’s why meeting more of them might be the best marketing you’ll ever do.
Newsletter 3 SEO lessons for the AI era ChatGPT doesn’t rank websites the way Google used to. It fuses results from multiple searches. Here’s what that means for your SEO strategy (and why brand mentions now matter more than backlinks).
Newsletter Learn from mistakes or successes? Most marketers obsess over fixing mistakes. But that’s not where real growth happens. The smartest ones double down on what already works (and scale it fast).
Newsletter Brand wins in the end Most marketers chase quick wins. But the real ROI comes from brand power. Here’s why your next “performance” boost might actually start with your brand.
Newsletter Go big, or go bigger… Burnout doesn't come from overwork. It comes from playing too small after all the effort you’ve put in.
Newsletter No, don’t copy Apple Apple can get away with simple, cheeky copy. Smaller brands? Your words need to work harder.
Newsletter Is the iPhone 17 perfect? Perfection slows you down. Speed wins in marketing. Here’s why launching messy beats waiting forever.
Newsletter Wednesdays at 9PM just got interesting Marketing is just feedback in motion. Here’s how a few poll answers shaped our new series.
Newsletter RM50 = one Facebook ad campaign Marketing is shifting faster than ever. Miss the wave, and you’ll be left behind.
Newsletter Your boring life makes the perfect content How to turn boring life events into content stories to sell your products.
Newsletter Funnels vs. WhatsApp: A conversion story Funnels don’t fail because of design. They fail because you forgot Asians buy on WhatsApp.
Newsletter Friday Finds: Celebrity, AI & Events This week, I spotted some powerful tools and fresh ideas that can change how you approach marketing.
Newsletter Follow up until they d*e 3,000 people flew in for a marketing event in Bali. The secret wasn’t the speakers... it was the follow-ups.
Newsletter Back from holidays? You need this. Today’s newsletter is not on marketing, but it’s something every marketer needs at some point.
Newsletter [Free Resource] Quant-based marketing plan We made our quant-based marketing resource and masterclass free for you.
Newsletter Marketers ruin everything Remember the time you were excited to open an email? Well, not anymore. We have officially ruined everything.
Newsletter Be an experimenter Meta gives you exactly what you ask for: clicks or real leads. In this story, I’ll show you how one small tweak in campaign objective unlocked conversions (and how you can apply it too).
Newsletter The “Good Outside, Dying Inside” Business Behind the shiny social feeds and 7-figure claims, many businesses are barely breaking even. Learn how to fix your profit.
Newsletter How to actually create FOMO Most marketers fake urgency, and your customers can smell it. Here’s how to create real FOMO that actually works.
Newsletter 25 content ideas for content creation today Tired of cookie-cutter marketing advice? Here are 25 fresh content ideas that actually spark creativity.
![[Free Resource] Quant-based marketing plan](/content/images/size/w600/2025/09/quant-sheet.png)
