Marketing Mondays

Our weekly newsletter features weekly highlights, nuggets & useful news. Sent on Mondays.

Marketing Mondays

MM #36: Marketing stoic

One tip to help you stay focused and improve your marketing results.

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MM #35: How to go to a conference

Four tips to help you make the most out of attending conferences and events.

Marketing Mondays

MM #34: Practice delayed gratification

Because every successful marketing campaign, product launch, or business is a lagging indicator.

#MM33 - Underdog Con is back

Marketing Mondays gives you everything you need to do better marketing.

MM #32 - Time for a challenge

Marketing Mondays gives you everything you need to do better marketing. #TikTokChallenge Okay, we’ve seen so many challenges on TikTok and many brands want that as part of the strategy. But do they actually bring in revenue for brands? There’s many different types. The dancing and the eating

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MM #31 - Attention is where money is made

“There is only one thing in life worse than being talked about, and that is not being talked about. - Oscar Wilde

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MM #30 - Why we don't believe marketers

Maybe we should stop calling ourselves "marketers". After all, we really don't trust marketers.

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MM #29: Let others do the talking

Let others do the talking; it's more powerful than talking about yourself.

Members only

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MM #28: 9 content marketing lessons from Underdog Content Con

Our key takeaways from everything speakers shared during Underdog Content Con

Marketing Mondays

MM#27: Validate all day, err day'

If you have an idea for a product or service, you should validate it by pre-selling it. Then use momentum from the early sales to create the product.

Marketing Mondays

Marketing an unknown brand

Most businesses with no customers, turn to ads to advertise their product. 9/10 times, that’s a bad idea. Here’s why.

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No business has a traffic problem

In the next 30 minutes, any business owner with an internet connection can run ads to anybody they want. Getting conversions is the actual challenge.

Marketing Mondays

Marketing Mondays: Validate an idea this week

Validating an idea can be easier than you thought. Here are some weekly nuggets to start your week right.

Marketing Mondays

Marketing Mondays: Success is a lagging indicator

Your success today is a lagging indicator that you did the right things last week, last month, and last year.

Marketing Mondays

Marketing Mondays: How people read on the web

The way we read on the web and printed materials is eerily different.

Marketing Mondays

Marketing Mondays: Marketing Minimalism

Reason many marketing campaigns fail? Lack of focus.

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MM #17 - 6 marketing lessons from Barbie

Biggest Takeaway: Marketing is a battle of perception. Not products.

Marketing Mondays

MM#16 – Your brand needs sound.

With the amount of video content and social posts we create today – a huge opportunity to create stickiness is sonic branding.

Marketing Mondays

MM #15 - Collaborations can be dangerous

Why you should think twice about your next group meeting or collaboration.

Marketing Mondays

MM #14 - You're an AI marketer.

Look again! The image above isn't real. That is not my legs. That wasn't the table or chair I sat on.

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MM #13: The 7-step formula that will increase your conversions.

Human nature has not changed in 1,000 years. Smart marketers study human psychology.

Marketing Mondays

MM #12: Using psychology to increase sales

All great brands use powerful psychology tactics to win over their customers. Here's how you can do it.

Marketing Mondays

MM #11: Your customers ain't rational.

Your customers aren't rational. So why market to them rationally?

Marketing Mondays

MM #10: Revenue reports from Underdog Con

Revenue and feedback from Underdog Ad Con. Introducing our the Underdog Essential Tee and more!

Marketing Mondays

MM #09: 1,000 marketing tactics.

So many marketing strategies. So many tactics. Which one should you focus on?