Marketing

Scarcity is a marketer's advantage.

Want to sell more products? Use scarcity.

Marketers need to learn to stomach the suck.

We've run Underdog Con 5 times... And each time, including the last, I felt like canceling the event 20 days before DDay. Because the truth is I had less than 20 sign-ups, 20 days before the conference. Here's a snapshot from our WooCommerce dashboard: 20 days.

Interviews Featured

From Selling Custom T-Shirts to 8-Figure Merchandise Company – The Saltycustoms' Story

From operating a business in a bedroom to building a 8-figure revenue company with 1,500+ international clients.

Marketing

Which chat plugin to use?

It's time we stop arguing about the chat plugin to use on our website.

Business

How to win at networking

Nobody likes a creeper at a networking event. Don't be that guy.

Business Featured

The 1 thing you want for your business

What's the #1 thing you want if you opened a coffee shop today?

Marketing

Are you SMART at goal setting?

If your marketing isn't working, then it's time to re-evaluate.

Marketing

Marketing Mondays: Google ain't f*cking around

Let's be honest. As consumers (and humans), we seek down-to-earth and personal stories.

Marketing

3 SEO tools to build useful products

SEO tools aren't just for the geeks. You can use them to discover problems too.

Business

Contacts equals contracts

The more people you know, the higher your chances of success.

Marketing

Marketing Mondays: The best copywriting hack

The copywriting hack every marketer should have.

Interviews Featured

RM200 to Successful Online Bookstore with 2 Physical Stores – Rachel Ang

Rachel started her business with just RM200. Today she runs a super successful online bookstore with 2 physical self-service stores.

Marketing

The danger (or opportunity) in FREE

FREE is a tool in marketing. Here's how to use it.

"The best headline I ever wrote"

Said David Ogilvy, one of the greatest adman ever lived.

Marketing Mondays

Marketing Mondays: Success is a lagging indicator

Your success today is a lagging indicator that you did the right things last week, last month, and last year.

Marketing Featured

Client Onboarding Checklist for Marketing Agencies [Template]

To all the marketing agencies. This one is for you.

All marketers fail

Don't work with a marketer who hasn't failed before.

Psychology

A dent in the universe

If the work you do were to be gone tomorrow, will you be missed?

Marketing

The magic of pre-selling.

Pre-selling is the ultimate validation tool.

Marketing Mondays

Marketing Mondays: How people read on the web

The way we read on the web and printed materials is eerily different.

Marketing

Marketers are not cheaters

Are you a lying, cheating, and hustling marketer? It's time to reframe that.

Marketing Mondays

Marketing Mondays: Marketing Minimalism

Reason many marketing campaigns fail? Lack of focus.

Why get yourself out there

It's your duty and moral obligation to.

Marketing Featured

Why your stuff doesn't sell...

Are you stuck in a loop of marketing hell?

Psychology

How to get yourself out there

How to overcome the fear of being judged by people.