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Relax… Humans sell better than AI

You’ve probably stumbled upon AI influencers like Lu do Magalu and Miquela.  They’re not real. Yet, they’ve taken over magazine covers, virtual runways, and brand ads.  And if you’re wondering, yes – AI-generated “influencers” get higher engagement rates at 2.84% compared to real influencers at 1....

MM #32 - Time for a challenge

Marketing Mondays gives you everything you need to do better marketing. #TikTokChallenge Okay, we’ve seen so many challenges on TikTok and many brands want that as part of the strategy. But do they actually bring in revenue for brands? There’s many different types. The dancing and the eating...

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