MM #34: Practice delayed gratification
Because every successful marketing campaign, product launch, or business is a lagging indicator.
Reuben Ch'ng
I write and explain in a simple, no-bullshit manner. Mostly on how you can do better marketing and grow your business.
Check out the latest posts
Why experience (not tech) matters more than ever in 2024
We all love the kind of experience we get when walking into a 6-star hotel. How do we replicate that for our online businesses?
3 clicks instead of 8
If you can complete a task in 2 steps, don't take 8 steps to complete it.
When did sales become a bad thing?
Why do we think of a scammy, pushy insurance salesperson when we talk about sales? How can we approach sales more genuinely?
Words to never put on a sales page
There 171,476 words in the English dictionary. Here are some words to never use on a landing page, sales page or website.
Marketing to a race or an identity?
I can't tell you the number of times we've had clients ask us, "How can we remove Bangladeshis from seeing our Facebook ads". That's racist. What they should be focused on is "identity".