Marketing How to beat rising ad costs There are 3 ways to beat rising ad costs. Increase your average order value, customer purchasing frequency or don't run ads.
Marketers need to learn to stomach the suck. We've run Underdog Con 5 times... And each time, including the last, I felt like canceling the event 20 days before DDay. Because the truth is I had less than 20 sign-ups, 20 days before the conference. Here's a snapshot from our WooCommerce dashboard: 20 days.
Interviews Featured From Selling Custom T-Shirts to 8-Figure Merchandise Company – The Saltycustoms' Story From operating a business in a bedroom to building a 8-figure revenue company with 1,500+ international clients.
Marketing Which chat plugin to use? It's time we stop arguing about the chat plugin to use on our website.
Business Featured The 1 thing you want for your business What's the #1 thing you want if you opened a coffee shop today?
Marketing Are you SMART at goal setting? If your marketing isn't working, then it's time to re-evaluate.
Marketing Marketing Mondays: Google ain't f*cking around Let's be honest. As consumers (and humans), we seek down-to-earth and personal stories.
Marketing 3 SEO tools to build useful products SEO tools aren't just for the geeks. You can use them to discover problems too.
Marketing Marketing Mondays: The best copywriting hack The copywriting hack every marketer should have.
Interviews Featured RM200 to Successful Online Bookstore with 2 Physical Stores – Rachel Ang Rachel started her business with just RM200. Today she runs a super successful online bookstore with 2 physical self-service stores.
Marketing Mondays Marketing Mondays: Success is a lagging indicator Your success today is a lagging indicator that you did the right things last week, last month, and last year.
Marketing Featured Client Onboarding Checklist for Marketing Agencies [Template] To all the marketing agencies. This one is for you.
Marketing Mondays Marketing Mondays: How people read on the web The way we read on the web and printed materials is eerily different.
Marketing Marketers are not cheaters Are you a lying, cheating, and hustling marketer? It's time to reframe that.
Marketing Mondays Marketing Mondays: Marketing Minimalism Reason many marketing campaigns fail? Lack of focus.