Marketing lesson from the fitness industry There’s something interesting about the way gyms and fitness studios market their services. They don’t market what they actually provide.
Like reading about push-ups… Reading about push-ups isn’t going to make you fitter. So why are we spending so much time reading and watching about business?
Marketing Mondays Featured No business has a traffic problem In the next 30 minutes, any business owner with an internet connection can run ads to anybody they want. Getting conversions is the actual challenge.
Advertising Featured More customers without more advertising Most businesses do not have a traffic problem. They have a conversion problem.
Marketing Mondays Marketing Mondays: Validate an idea this week Validating an idea can be easier than you thought. Here are some weekly nuggets to start your week right.
Interviews Featured Winning with SEO in 2024 with April Cheong, Growth.Pro 8 things we've learned speaking to SEO strategist, April at Growth.Pro. Free keyword research template included!
Marketing Featured 8 psychological triggers to get people to buy now People might want your product, but they need a bit of nudge to take action now.
Psychology If you feel fatigued doing marketing There are days filled with interruptions and meetings to the point you didn't do any work. You went home feeling terrible and depressed. And there were days that were buttery smooth. You completed all your work, produced good conversions, and went home like a hero. We've all experienced it before.
Members only Interviews Yienyee of EasyStore on Marketing with Customers Don't market to customers. People don't like being marketed to. Instead, market with them
Business The biggest product mistake you can make What's the #1 thing you want if you open a hotdog stall? Easy. You'd want a hungry crowd.
Marketing Marketing Mondays: High priced vs low priced Choosing to sell at low prices isn't always the answer.
Marketing Consistency is everything In anything that I've failed at – the reason is usually inconsistency.
Marketing How to beat rising ad costs There are 3 ways to beat rising ad costs. Increase your average order value, customer purchasing frequency or don't run ads.
Marketers need to learn to stomach the suck. We've run Underdog Con 5 times... And each time, including the last, I felt like canceling the event 20 days before DDay. Because the truth is I had less than 20 sign-ups, 20 days before the conference. Here's a snapshot from our WooCommerce dashboard: 20 days.
Interviews Featured From Selling Custom T-Shirts to 8-Figure Merchandise Company – The Saltycustoms' Story From operating a business in a bedroom to building a 8-figure revenue company with 1,500+ international clients.
Marketing Which chat plugin to use? It's time we stop arguing about the chat plugin to use on our website.
Business Featured The 1 thing you want for your business What's the #1 thing you want if you opened a coffee shop today?
Marketing Are you SMART at goal setting? If your marketing isn't working, then it's time to re-evaluate.
Marketing Marketing Mondays: Google ain't f*cking around Let's be honest. As consumers (and humans), we seek down-to-earth and personal stories.
Marketing 3 SEO tools to build useful products SEO tools aren't just for the geeks. You can use them to discover problems too.