The fastest way to grow? Meet 100 people you don’t know.
Grow comes from shaking someone's hand physically, and not replying to 100 posts digitally.
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Get started with our best stories
Most companies guess their marketing
Quant-based marketing is the way to become data-driven and to prioritize high-impact marketing activities.
Want To Be a Marketer? Master Story Marketing
While product comes first in the 4Ps of marketing, storytelling (promotion) comes after.
Tactic to stop your emails from going into spam
A simple tactic you can implement in a few minutes to stop your emails entering the spam box.
Stop Googling for marketing tips
Most tips you find online are only made for SEO and isn't exactly useful.
Lead magnets don't work anymore...
Churning through low quality leads can be extremely time-consuming and expensive.
This digital marketing skill funded my wedding
A digital marketing skill that can be learnt by anyone and will stand the test of time.
Mindsets to Win Marketing in 2025
Winning in marketing comes down to mindset, not technology. Here are 6 marketing mindsets that we're embodying this year.
Stupid simple SEO tip for endless customers (In 2025)
You don't have to do 95% of things "SEO gurus" tell you to do.
Why We Stopped Daily Newsletters (And You Should Too)
Daily newsletters seemed like a great idea—until they weren’t. Here’s why we hit pause and how it could change your email strategy too
Is your product ready to sell?
Here's a checklist of 5 questions to ask before launching your product, to avoid painful failures.
Do-it-yourself: The most expensive choice
You spend the currency of time when you're constantly trying to figure it out yourself.
ABC: Always Be Closing
Always Be Closing is a mantra commonly used in the sales world. But does it still work in today's day and age?
How we post content every day
Ever had a blank page syndrome - where you sit down to write something and nothing comes out? Here's how to fix it.
A brand is...
You don't get to define what your brand is. Your customers are the ones that define your brand.
Azlan Malik on how Whatsapp Marketing can scale your business.
Azlan co-founded Otomate Me, a company providing marketing automation for businesses that help you save time on repetitive, mundane tasks. In this episode, Reuben and Azlan discuss their Whatsapp solution, OtoWA - which helps you connect with your audience via Whatsapp to increase engagement, sales, brand retention and loyalty. Based...
ChatGPT: a marketer's friend or foe?
ChatGPT has sparked the all-time debate of humans vs machines. The techies are excited about the innovation of an impressive AI tool. But the marketers and creators are sceptical (and also threaten that their jobs will be easily replaced). In this episode, Jonathan shares his experience with this tool, and...
MM #06: What type of hero are you?
Why omnichannel marketing is something you cannot ignore, onboarding clients right and building your attractive character.
How to make RM3,500,000... selling bottles.
OVER is the brand of the bottles you've been seeing people carrying around in your gym and office.
How you can do marketing and branding with limited resources.
This fun chat between Reuben and Jonathan dives into a few branding and marketing case studies and discusses what would work for smaller brands without deep pockets or who has yet to build strong brand recognition. Is there such a thing as a shortcut to revenue success? Also, is there...
How Howuku growth hacked it's way into the international market.
In this episode, Reuben picks the brain of Donald Ng, founder of Howuku, an all-in-one website analytics tool that helps brands understand their users better. We dive deeper into how they got their first customer, learned from their biggest marketing mistakes and grew Howuku into an international company. And some...
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