Marketing Who you're ACTUALLY competing with Stop studying your competitors. Study your customers instead.
Marketing Featured Are you relying too much on tactics? Tactics are fun and addictive. But the real leverage lies in strategy.
Marketing Featured Selling umbrellas when it rains You cannot create demand. You can only channel it.
Marketing I kept starting from zero And it has been the biggest reason why I'm not as successful as I wanted to be.
Marketing Chatting with ChatGPT till 3AM... Whatever you type to ChatGPT is probably usable as content.
Marketing 11.8M vs 268k One of the numbers is Gary Vee. The other is his agency. That gap is why I still write every newsletter myself.
Marketing The $0 customer acquisition channel nobody uses Behind every sale is someone who trusted you enough to hand over their card. Most businesses never bother to say thank you
Marketing Featured A lesson from a Father's Day lunch Winning attention is one part of marketing. Building trust and motivating action is the other.
Marketing Featured I hated AI (but this changed my mind) For those tired of the AI hype, and wants AI to work for them.
Marketing You're not an exception The best time to build your own audience list was 10 years ago. The second best time is now.
Marketing Featured Spend 80% of your time talking to customers Most businesses are trying to be mind-readers when what they launch doesn't sell. There's a simpler fix – just ask!
Marketing If you use AI in ads, I'm not buying. Everyone's using AI to move faster. But your customers are moving more slowly: checking comments and looking for reasons to trust you.
Marketing 20 registrations. 14 days to go. Stop focusing on results. Focus on the process. The results follow.
Marketing Featured Your mom is a gem How my mom (and yours) can be your best marketing reality check.
Marketing Featured People don't buy what you've built Stop talking about your product or service. Honestly, nobody cares.
Marketing The problem with "book a call" Digital marketers spend too much time optimizing the unimportant things.
Marketing Featured This is where most businesses waste time (and don’t realise it) The hidden cost in marketing isn’t ad spend. It’s time.
Marketing Why your leads are not converting (and what to do about it) Getting leads is actually easy. Converting them is the harder part.
