Marketing The $0 customer acquisition channel nobody uses Behind every sale is someone who trusted you enough to hand over their card. Most businesses never bother to say thank you
Marketing Featured A lesson from a Father's Day lunch Winning attention is one part of marketing. Building trust and motivating action is the other.
Marketing Featured I hated AI (but this changed my mind) For those tired of the AI hype, and wants AI to work for them.
Marketing You're not an exception The best time to build your own audience list was 10 years ago. The second best time is now.
Marketing Featured Spend 80% of your time talking to customers Most businesses are trying to be mind-readers when what they launch doesn't sell. There's a simpler fix – just ask!
Marketing If you use AI in ads, I'm not buying. Everyone's using AI to move faster. But your customers are moving more slowly: checking comments and looking for reasons to trust you.
Marketing 20 registrations. 14 days to go. Stop focusing on results. Focus on the process. The results follow.
Marketing Featured Your mom is a gem How my mom (and yours) can be your best marketing reality check.
Marketing Featured People don't buy what you've built Stop talking about your product or service. Honestly, nobody cares.
Marketing The problem with "book a call" Digital marketers spend too much time optimizing the unimportant things.
Marketing Featured This is where most businesses waste time (and don’t realise it) The hidden cost in marketing isn’t ad spend. It’s time.
Marketing Why your leads are not converting (and what to do about it) Getting leads is actually easy. Converting them is the harder part.
Marketing Featured Be like Pistachio ice cream The world is vanilla. Same product, same deal, everywhere. But you can choose to stand out.
Marketing What we can learn from Duolingo The concept behind why Duolingo is such an addictive app, starting with a story about learning Mandarin.
Marketing Featured Stop solving paper-cut problems We've been lied to about marketing funnels. In reality, most lead generation systems are just expensive ways to be ignored by people who don't have 5 seconds to spare for you.
Newsletter This technique helps you convert more How to use perceptual contrast to influence decisions.
Content Marketing Drink your milk! The one trick that got my 3-year-old to finish her milk in 2 minutes… and why it works just as well in marketing.
Marketing Featured Uhh, how much to budget for ads? A smarter way to plan your marketing budget (with real math, not guesswork).
Advertising Sales died. Just from removing this one thing. We changed just one thing in the offer, and sales tanked. If your marketing is stalling, this might be why...
Branding How to break customer skepticism I ignored Apple’s offer, but not the lesson it taught me. If you’re in business, you’ll want to hear this.
Marketing Is your urgency too soft? If your offer feels ‘always available’, don’t be surprised when people hesitate. I tested a simple scarcity + urgency tweak last week — and the results? Immediate.
