The stories we tell ourselves
What stories do you tell?
Marketing55
Stories that will change the way you do marketing.
Check out the latest posts
10 reminders as a marketer
Focus on what people want. Not what you want.
Copywriting formulas
Dare I say it. Copywriting formulas are for noobs.
Why people pay for conferences instead of Googling
Why do people happily pay RM5,000 for a fat-freezing treatment, but shy away from a RM150 gym membership?
Marketing-driven vs market-driven
People don't want what you make. They want what it will do for them.
The 2-for-1 strategy
Engineering word-of-mouth for your business.