What stories do you tell?
Stories that will change the way you do marketing.
Focus on what people want. Not what you want.
Dare I say it. Copywriting formulas are for noobs.
Why do people happily pay RM5,000 for a fat-freezing treatment, but shy away from a RM150 gym membership?
People don't want what you make. They want what it will do for them.
Engineering word-of-mouth for your business.