5 marketing lessons from a law firm
The best law firms act as doctors who listen, listen, and listen before prescribing a solution.
Reuben Ch'ng
I write and explain in a simple, no-bullshit manner. Mostly on how you can do better marketing and grow your business.
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Upsells are good for customers
It's just that "gurus" have destroyed its reputation.
The stories we tell ourselves
What stories do you tell?
Doing the unscalable
Sometimes you don't have to scale, scale, scale. After all, who are you doing it for?
10 reminders as a marketer
Focus on what people want. Not what you want.
Trust in the process.
In the course of their career, every marketer would have experienced moments when they're unsure if their marketing is working.