Business The moat AI can't copy This is what AI will never replace. The good news is that every company can do it.
I got called by an AI at a conference In the future, we'll be getting calls from AI voice agents, that we thought is real.
Why Underdog Con is a paid event The psychology behind paid events and why you should get paid for the value you create.
Marketing The problem with "book a call" Digital marketers spend too much time optimizing the unimportant things.
Marketing Featured This is where most businesses waste time (and don’t realise it) The hidden cost in marketing isn’t ad spend. It’s time.
Marketing Why your leads are not converting (and what to do about it) Getting leads is actually easy. Converting them is the harder part.
How I ended up spending 3X more A strategy to get your customers excited to pay for your products and services.
Marketing Featured Be like Pistachio ice cream The world is vanilla. Same product, same deal, everywhere. But you can choose to stand out.
Marketing What we can learn from Duolingo The concept behind why Duolingo is such an addictive app, starting with a story about learning Mandarin.
Newsletter I replaced my entire team with this AI agent... Everything AI now is about doom and gloom. But on top of it all, know that the market functions on hype.
Psychology Why being "the best" might hurt your sales Stop comparing yourself with other businesses. Focus on the people you can serve.
You're marketing like it's 2012 (and how to fix it) Have you ever felt like your marketing goes nowhere? You play with the latest AI tools. Spend hours making a reel or graphic, hit publish... and nothing happens. In 2026, it doesn't matter how good your product or message is if you don't have the attention
Marketing Featured Stop solving paper-cut problems We've been lied to about marketing funnels. In reality, most lead generation systems are just expensive ways to be ignored by people who don't have 5 seconds to spare for you.
Newsletter This technique helps you convert more How to use perceptual contrast to influence decisions.
Newsletter Like replacing a human being, bro AI is not here to replace marketers. It's here to help you do more.
Newsletter Think like a billionaire Stop doing low-leverage activites that does not produce revenue for your business.
The Perfect Lead Magnet Most people see lead magnets as way of "taking", and not giving. That's a huge flaw.
