5 marketing lessons from a law firm
The best law firms act as doctors who listen, listen, and listen before prescribing a solution.
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Marketing-driven vs market-driven
People don't want what you make. They want what it will do for them.
Google goes mobile
Mobile-first indexing is here. Here's how it will affect you and what you can do.
The 2-for-1 strategy
Engineering word-of-mouth for your business.
Fees & fines
Marketing isn't free. It never was.
Why you want the last slice of pizza
Why does the last pizza slice always seem tastier?
12 Lessons Learnt Selling Out 3 Marketing Conferences
With Underdog Influence Con just ended a week ago.
Who really does the buying?
What makes us buy something? It's definitely not logic.
5 body language strategies for networking events
Talking to people in-person is different from talking to them from a screen. Here are tips to up your networking game, as you attend more in-person events.
Don't hire marketing agencies
#7 - How can you make great products for customers, if you don't build a relationship with them? Answer: You can't.
How influencers become influencers.
How do people become influencers anyway?
The irony of marketing frameworks
If they worked, all your marketing campaigns would have been successful.
7 figures in 4 months
In an overly saturated niche.
This is how you write killer copy
Write like you're drunk, edit sober.
You are mostly wrong
How many times have you been wrong this week?
Copywriting formulas
Dare I say it. Copywriting formulas are for noobs.
Make useful stuff
That people want. Even the small stuff.
Networking could be your best marketing strategy
When was the last time you went out to meet the others?
Why people pay for conferences instead of Googling
Why do people happily pay RM5,000 for a fat-freezing treatment, but shy away from a RM150 gym membership?
The talent stack concept.
How tall does your talent stack up?
Marketing-driven vs market-driven
People don't want what you make. They want what it will do for them.
