Marketing Featured

Spend 80% of your time talking to customers

Most businesses are trying to be mind-readers when what they launch doesn't sell. There's a simpler fix – just ask!

Marketing

If you use AI in ads, I'm not buying.

Everyone's using AI to move faster. But your customers are moving more slowly: checking comments and looking for reasons to trust you.

Business

What's the value of coaches?

With everything being discoverable and figureoutable with the internet. What's the value of coaches?

Sales

What gets people to say yes

The speakers who said yes to Underdog Con all had one thing in common: they already trusted me.

Stop comparing. This is how you win customers.

What if we stopped comparing how others are marketing? And started caring about our customers?

Marketing

20 registrations. 14 days to go.

Stop focusing on results. Focus on the process. The results follow.

Newsletter

Getting users is way harder than building now

The solution is to be human. People buy from people they like, know and trust.

Marketing Featured

Your mom is a gem

How my mom (and yours) can be your best marketing reality check.

Lessons behind RM700k per month ad spend

Yes, you read that right.

Marketing Featured

People don't buy what you've built

Stop talking about your product or service. Honestly, nobody cares.

Business

The moat AI can't copy

This is what AI will never replace. The good news is that every company can do it.

Nobody wants PDFs anymore

Do you even read PDF guides anymore?

I got called by an AI at a conference

In the future, we'll be getting calls from AI voice agents, that we thought is real.

Featured

What I learned from China

That now fuels my mindset and strategy for marketing.

Why Underdog Con is a paid event

The psychology behind paid events and why you should get paid for the value you create.

Newsletter

Holy smokes!

We have no more excuses not to do better marketing now.

Marketing

The problem with "book a call"

Digital marketers spend too much time optimizing the unimportant things.

Marketing Featured

This is where most businesses waste time (and don’t realise it)

The hidden cost in marketing isn’t ad spend. It’s time.

Marketing

Why your leads are not converting (and what to do about it)

Getting leads is actually easy. Converting them is the harder part.

How I ended up spending 3X more

A strategy to get your customers excited to pay for your products and services.

Marketing Featured

Be like Pistachio ice cream

The world is vanilla. Same product, same deal, everywhere. But you can choose to stand out.

Marketing

Sell transformations, not discounts

The laziest way to market is to promote a discount.

Marketing

What we can learn from Duolingo

The concept behind why Duolingo is such an addictive app, starting with a story about learning Mandarin.

Newsletter

I replaced my entire team with this AI agent...

Everything AI now is about doom and gloom. But on top of it all, know that the market functions on hype.

Psychology

Why being "the best" might hurt your sales

Stop comparing yourself with other businesses. Focus on the people you can serve.