Marketing Featured

This is where most businesses waste time (and don’t realise it)

The hidden cost in marketing isn’t ad spend. It’s time.

Marketing

Why your leads are not converting (and what to do about it)

Getting leads is actually easy. Converting them is the harder part.

How I ended up spending 3X more

A strategy to get your customers excited to pay for your products and services.

Marketing Featured

Be like Pistachio ice cream

The world is vanilla. Same product, same deal, everywhere. But you can choose to stand out.

Marketing

Sell transformations, not discounts

The laziest way to market is to promote a discount.

Marketing

What we can learn from Duolingo

The concept behind why Duolingo is such an addictive app, starting with a story about learning Mandarin.

Newsletter

I replaced my entire team with this AI agent...

Everything AI now is about doom and gloom. But on top of it all, know that the market functions on hype.

Psychology

Why being "the best" might hurt your sales

Stop comparing yourself with other businesses. Focus on the people you can serve.

You're marketing like it's 2012 (and how to fix it)

Have you ever felt like your marketing goes nowhere? You play with the latest AI tools. Spend hours making a reel or graphic, hit publish... and nothing happens. In 2026, it doesn't matter how good your product or message is if you don't have the attention

Marketing Featured

Stop solving paper-cut problems

We've been lied to about marketing funnels. In reality, most lead generation systems are just expensive ways to be ignored by people who don't have 5 seconds to spare for you.

Newsletter

Your conversion sucks. Here’s a 4-day fix.

Including 50% inside.

Newsletter

This technique helps you convert more

How to use perceptual contrast to influence decisions.

Newsletter

The 6-year customer

It really does take that long sometimes.

Newsletter

Like replacing a human being, bro

AI is not here to replace marketers. It's here to help you do more.

Newsletter Featured

The only way to improve your marketing

Everything else is guessing.

Newsletter

Feedback is Gold

How I became a repeat customer at a cafe in Perth, Australia.

Newsletter

Think like a billionaire

Stop doing low-leverage activites that does not produce revenue for your business.

The Perfect Lead Magnet

Most people see lead magnets as way of "taking", and not giving. That's a huge flaw.

Newsletter

You Don't Need A Big Team... Not Anymore

Technology is going to play a very big role this year.

Newsletter

Cold dead fish on rice

We like to think our purchasing decisions are logical and want hard, cold facts. The reality is we buy through stories.

The 'Now' Economy

When a prospect reaches out, they want to receive help now, not later.

Newsletter

The Speedee Service System

Here's what made McDonald's a USD218.45 billion dollar company.

Featured

Sell results before transformation

Everyone is taught to sell "transformation". But you have to lead in with a "quick-win."

Build Something That Lasts

If your business lives on platforms you don’t own, it can disappear anytime. This year, build something that lasts.

Newsletter

Did we all stop trusting phone calls?

"Can I call you real quick" has to be sent before calling.