Reuben Ch'ng

I write and explain in a simple, no-bullshit manner. Mostly on how you can do better marketing and grow your business.

Marketing Mondays

MM #06: What type of hero are you?

Why omnichannel marketing is something you cannot ignore, onboarding clients right and building your attractive character.

Interviews Featured

How to make RM3,500,000... selling bottles.

OVER is the brand of the bottles you've been seeing people carrying around in your gym and office.

Podcast

How you can do marketing and branding with limited resources.

This fun chat between Reuben and Jonathan dives into a few branding and marketing case studies and discusses what would work for smaller brands without deep pockets or who has yet to build strong brand recognition. Is there such a thing as a shortcut to revenue success? Also, is there

Podcast

How Howuku growth hacked it's way into the international market.

In this episode, Reuben picks the brain of Donald Ng, founder of Howuku, an all-in-one website analytics tool that helps brands understand their users better. We dive deeper into how they got their first customer, learned from their biggest marketing mistakes and grew Howuku into an international company. And some

Interviews Featured

Notion: Ultimate productivity tool or time-sucker?

Asking for a friend: Is Notion a life-changing super tool or an unnecessarily complex version of Google Sheets?

Marketing Mondays

MM: We're shutting down Daily CMO podcast...

No, I lied. We're not shutting down. We're actually doing more interviews. If you like to be on a Daily CMO episode, reply with "podcast". See the most recent one, for an idea of how our podcasts are like: Shaun Tan on building an

Podcast

Shaun Tan on building an 8-figure business with ads.

Shaun Tan is co-founder of Alterseat, a company that produces award-winning ergonomic chairs.

Interviews Featured

How Alterseat Sold Over 100,000+ Chairs in 2.5 Years

That's approximately 100 chairs sold per day!

Business

Why your products are not selling. And what to do

It's usually not because you have bad marketing.

How to create viral content (and ads!) according to Richard Ker

Here's what most brands (including you) get social media content marketing wrong – and how to fix it. If you are scrolling through your social media pages, the most annoying thing is the countless pop up of ads. On your feed, on your stories, it's so disruptive.

Interviews Featured

How to market a Malaysian SaaS business to the world? Howuku: "Yes"

You know you've made it when a company with $30 million annual recurring revenue (ARR) runs ads against you.

Marketing Mondays

MM: Get your team to ship projects – faster.

Welcome to Marketing Mondays #4. Software is meant to give you leverage, increase productivity, lower your cost, and ultimately, make life better. In this edition, we feature a few softwares that will make your life easier! In today's Marketing Mondays: 1. Tick-tack: Oh, I meant Tik Tok. 2.

Marketing Featured

How we find speakers for Underdog Ad Con

A guide on how to find conference speakers and convince them to speak.

Marketing

So... you have Cinderella customers?

Everyone with an E-commerce business knows these Cinderellas...

Marketing

The marketing strategy that gets you to places.

It's not running more ads or creating more content.

Marketing Mondays

MM: OK, last email about AI.

Please know the tech you're using, calculating the cost of marketing, and more.

Advertising

1 person will click for every 110 ad impressions.

Paid Ads: How do you know if it's your ad creatives or landing page that sucks?

Marketing Featured

A stupid simple guide to optimizing your website to rank on Google.

Many people overcomplicate Search Engine Optimization (SEO). This guide shows you how to rank.

Tech

This no-code metaverse builder is made for creative, web agencies and brands.

You don't even need to know what HTML or CSS is.

Marketing Mondays

MM: How messy is your desk?

Welcome to Marketing Mondays. Mondays can be a drag. But it'll get better. Just use the 'do something' principle. In today's Marketing Mondays: 1. Messy desk: Signs of genius? 2. For women: Helping Exabytes grow more women entrepreneurs. 3. Quick bites: Our best stuff

Business

Same product, same customer, different problem.

The story of selling combs to monks can teach you how multiply results in your sales and business career.

Marketing Featured

How to never run out of SEO content ever again.

This simple strategy helps you get fresh, unique SEO content on auto-pilot.

Marketing Mondays

MM: Migrated to GA4 yet?

Should you take up Google’s offer to auto-migrate to GA4? The answer is no.

Business

You don't leverage. You lose.

How to do more with less. Smart entrepreneurs know they can't do everything themselves.

Brief

Underdog Ad Con is Happening on 12th May

Underdog Ad Con pre-sale tickets are officially for sale!