Yi Xian is the founder and brains behind Malaysia's favourite oversized water bottle brand, Over Malaysia.

Reuben chats with Yi Xian and learns how he kickstarted his journey in building a successful e-commerce business, how the company growth hack its way into a 7-figure revenue and why it's important to build a business that has a clear vision (other than selling awesome products).

With Yi Xian's down-to-earth personality, he shares his learnings, insights on optimising paid advertising, biggest mistakes and business advice that are sure to be inspiring to anyone who is growing an e-commerce business.

🎤 Catch Yi Xian at the Underdog Ad Con and learn how he successfully scales his e-commerce business from scratch.

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