Want To Be a Marketer? Master Story Marketing
While product comes first in the 4Ps of marketing, storytelling (promotion) comes after.
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Tactic to stop your emails from going into spam
A simple tactic you can implement in a few minutes to stop your emails entering the spam box.
Stop Googling for marketing tips
Most tips you find online are only made for SEO and isn't exactly useful.
Lead magnets don't work anymore...
Churning through low quality leads can be extremely time-consuming and expensive.
This digital marketing skill funded my wedding
A digital marketing skill that can be learnt by anyone and will stand the test of time.
Mindsets to Win Marketing in 2025
Winning in marketing comes down to mindset, not technology. Here are 6 marketing mindsets that we're embodying this year.
Stupid simple SEO tip for endless customers (In 2025)
You don't have to do 95% of things "SEO gurus" tell you to do.
Why We Stopped Daily Newsletters (And You Should Too)
Daily newsletters seemed like a great idea—until they weren’t. Here’s why we hit pause and how it could change your email strategy too
Is your product ready to sell?
Here's a checklist of 5 questions to ask before launching your product, to avoid painful failures.
Do-it-yourself: The most expensive choice
You spend the currency of time when you're constantly trying to figure it out yourself.
ABC: Always Be Closing
Always Be Closing is a mantra commonly used in the sales world. But does it still work in today's day and age?
How we post content every day
Ever had a blank page syndrome - where you sit down to write something and nothing comes out? Here's how to fix it.
A brand is...
You don't get to define what your brand is. Your customers are the ones that define your brand.
Get your head out of the clouds
Hubris – not only the downfall of Icarus but of every marketer and entrepreneur.
Every marketer should read MrBeast's employee handbook
Marketing and business lessons from MrBeast's leaked employee handbook.
Crazy simple headline formula to sell more products.
How we used it to sell over RM800,000 worth of data science courses.
Lessons learnt running a conference.
Running a physical event is a good way to market your business. In today's newsletter. * Run successful events with these 9 lessons. Hint. Build relationships with your customers by giving them a nice surprise! * Podcasting is a BIG opportunity in Asia. And they are easy to create too....
What a PR agency does & the future of media with Terng Shing Chen, founder of Sync PR
How does a public relations agency function? And which content marketing vehicle should startups in Asia focus on? Terng of Sync PR, sheds some light.
Case Study: The 9 Best Lessons Learnt Running a Marketing Conference
It's not easy to pull off a successful conference. Here are 9 lessons we've learned from organizing Underdog Marketing Con.
How To Create Content That Your Customers Actually See
Want to create content that gets seen by your prospects? Try this Google SEO tip.
