Want To Be a Marketer? Master Story Marketing
While product comes first in the 4Ps of marketing, storytelling (promotion) comes after.
The daily newsletter for better marketing and revenue growth.
Get the email newsletter and unlock access to members-only content and updates
Processing your application
Please check your inbox and click the link to confirm your subscription.
There was an error sending the email
Get started with our best stories
Tactic to stop your emails from going into spam
A simple tactic you can implement in a few minutes to stop your emails entering the spam box.
Stop Googling for marketing tips
Most tips you find online are only made for SEO and isn't exactly useful.
Lead magnets don't work anymore...
Churning through low quality leads can be extremely time-consuming and expensive.
This digital marketing skill funded my wedding
A digital marketing skill that can be learnt by anyone and will stand the test of time.
Mindsets to Win Marketing in 2025
Winning in marketing comes down to mindset, not technology. Here are 6 marketing mindsets that we're embodying this year.
Stupid simple SEO tip for endless customers (In 2025)
You don't have to do 95% of things "SEO gurus" tell you to do.
Why We Stopped Daily Newsletters (And You Should Too)
Daily newsletters seemed like a great idea—until they weren’t. Here’s why we hit pause and how it could change your email strategy too
Is your product ready to sell?
Here's a checklist of 5 questions to ask before launching your product, to avoid painful failures.
Do-it-yourself: The most expensive choice
You spend the currency of time when you're constantly trying to figure it out yourself.
ABC: Always Be Closing
Always Be Closing is a mantra commonly used in the sales world. But does it still work in today's day and age?
How we post content every day
Ever had a blank page syndrome - where you sit down to write something and nothing comes out? Here's how to fix it.
A brand is...
You don't get to define what your brand is. Your customers are the ones that define your brand.
Get your head out of the clouds
Hubris – not only the downfall of Icarus but of every marketer and entrepreneur.
Every marketer should read MrBeast's employee handbook
Marketing and business lessons from MrBeast's leaked employee handbook.
What wines can teach us about marketing.
In a blind taste test, researchers asked tasters to rate three wines, labeled: "low", "mid" and "high-price".
"RM10" vs "25%" off
Which discounting strategy will be more attractive? RM10 or RM25% off? Here's what the rule of 100 says.
What's with all these Twitter screenshots?
Why are people posting screenshots of their own Tweets?
Google's answer to ChatGPT
Who will win the race for AI dominance? And what this means for marketers and content creators.
How to handle – "it's too expensive"
What are customers really saying when they say "it's too expensive"? Here are 5 ways to deal with that rejection.
The road to RM1,000,000
Hope you had a great CNY break. I did – almost too much. But rest is important. My friend Jason shared a post on a Facebook Group about the importance of rest. Go check out the interesting comments. In today's email. * How to get RM1,000,000. * Does Google...
