Business Featured Remember hoverboards? What happened to them? Why hoverboards died a miserable death. And what we can learn from it.
Marketing Mondays Featured MM #17 - 6 marketing lessons from Barbie Biggest Takeaway: Marketing is a battle of perception. Not products.
Why marketing on a few channels is killing your growth Marketing on LinkedIn, Facebook, Twitter, SEO, Google, and Threads?
Marketing Featured The ABCD formula for creating attention-grabbing videos How to create effective videos for your business, everytime...
Marketing Mondays MM#16 – Your brand needs sound. With the amount of video content and social posts we create today – a huge opportunity to create stickiness is sonic branding.
Marketing How to increase your email open rates. When sending large, mass emails – sometimes known as 'EDM's.
Marketing Mondays MM #15 - Collaborations can be dangerous Why you should think twice about your next group meeting or collaboration.
Marketing Mondays MM #14 - You're an AI marketer. Look again! The image above isn't real. That is not my legs. That wasn't the table or chair I sat on.
Marketing Mondays Featured MM #13: The 7-step formula that will increase your conversions. Human nature has not changed in 1,000 years. Smart marketers study human psychology.
Podcast What does a PR agency actually do? In case you are curious what sparked us to kickstart the DailyCMO Podcast, you will find out that this episode with Terng is one of the reasons why.
Brief Featured Create more, consume less Why you need to create more and consume less. The world needs you.
Podcast Finding your first freelance client with Upwork. Want to kickstart you freelancing journey but don't know where and how to find clients? This might just be the stepping stone you need.
Marketing Mondays MM #12: Using psychology to increase sales All great brands use powerful psychology tactics to win over their customers. Here's how you can do it.
Podcast How to write effective copy that sells. Ever wondered what it takes to write copy that converts? In this episode, you will learn copywriting frameworks, important skillsets every copywriter should have and how you can differentiate yourself as an effective writer.
Interviews What it takes to build a successful, sustainable community. Ever wondered what goes behind the scenes of a successful community? We learn from seasoned entrepreneur and experienced community organiser, Daniel Cerventus Lim on how he grew his community of 100,000+ entrepreneurs across SEA.
Marketing Mondays MM #11: Your customers ain't rational. Your customers aren't rational. So why market to them rationally?
Marketing Mondays MM #10: Revenue reports from Underdog Con Revenue and feedback from Underdog Ad Con. Introducing our the Underdog Essential Tee and more!
Marketing Mondays MM #09: 1,000 marketing tactics. So many marketing strategies. So many tactics. Which one should you focus on?
Podcast The secret sauce behind ZUS Coffee's growth and success. Learn from the VP of Marketing from ZUS Coffee on how they scaled their retail business and successfully entered different market segments.
Podcast How you can increase revenue without more customers. Want to scale your business without increasing the number of customers? Implement these simple revenue multipliers.
Business Featured Why you should join a paid conference Yes. Attend 'paid' conferences. Forget the free ones.
Members only Case Studies BTS: Underdog Ad Con '23 Behind The Scenes 'BTS' of Underdog Ad Con. Not to be confused with Korean boy band, Bangtan Boys.
