Why people pay for conferences instead of Googling
Why do people happily pay RM5,000 for a fat-freezing treatment, but shy away from a RM150 gym membership?
Marketing112
Stories that will change the way you do marketing.
Check out the latest posts
Marketing-driven vs market-driven
People don't want what you make. They want what it will do for them.
The 2-for-1 strategy
Engineering word-of-mouth for your business.
Marketing doesn't have to be expensive
Are you being lazy with your marketing?
Why do customers buy stuff?
Marketing is mostly about understanding psychology.
Fees & fines
Marketing isn't free. It never was.