Marketing116

Stories that will change the way you do marketing.

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What Tekken Taught Me About Marketing

As a 10-year-old boy, there was a video game I hated. Tekken. But there's an important marketing lesson.

Most businesses leave money on the table by leaving out "reminders".

"Working harder" is not the way to scale. A chef cannot simply "cook more" to scale a business.

Do you love problems? Or run away from them?

Quant-based marketing is the way to become data-driven and to prioritize high-impact marketing activities.

Why free might not always be the answer. Those who pay, pay attention.