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Marketing to a race or an identity?

I can't tell you the number of times we've had clients ask us, "How can we remove Bangladeshis from seeing our Facebook ads". That's racist. What they should be focused on is "identity".

Goodbye Alexa, hello friend?

Okay, let’s be honest, some of us are still a little sceptical about Alexa right? Well we might just have found a new friend. As if having a device at home listening in to our conversations isn’t enough, now there is something that we can wear 24/7....

S*x and cereals

Good morning! Hope you had breakfast because we’re about to speak cereal.  You’ve probably eaten a truckload of cereal in your life so far. But do you remember seeing any physical ads for your favorite cereals?  I’ve never seen them.  How are cereals marketed?  For YEARS, cereal...

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