Marketing

Should you give away free stuff and services?

Why free might not always be the answer. Those who pay, pay attention.

Marketing Featured

Want To Be a Marketer? Master Story Marketing

While product comes first in the 4Ps of marketing, storytelling (promotion) comes after.

Marketing Featured

Tactic to stop your emails from going into spam

A simple tactic you can implement in a few minutes to stop your emails entering the spam box.

Marketing Featured

Stop Googling for marketing tips

Most tips you find online are only made for SEO and isn't exactly useful.

Marketing Featured

Lead magnets don't work anymore...

Churning through low quality leads can be extremely time-consuming and expensive.

Psychology

The #1 thing stopping you from doing your best work

It's not the lack of skill or money.

Psychology

Your success is on a time delay

Every success you experience in marketing is a lagging indicator

SEO Featured

This digital marketing skill funded my wedding

A digital marketing skill that can be learnt by anyone and will stand the test of time.

Psychology

The dangerous game

The game to avoid playing in 2025

SEO

Do This Now

It'll only take you an hour or two to do it. But the gain you get in a few months is massive.

Marketing Featured

Mindsets to Win Marketing in 2025

Winning in marketing comes down to mindset, not technology. Here are 6 marketing mindsets that we're embodying this year.

SEO Featured

Stupid simple SEO tip for endless customers (In 2025)

You don't have to do 95% of things "SEO gurus" tell you to do.

Marketing Featured

Why We Stopped Daily Newsletters (And You Should Too)

Daily newsletters seemed like a great idea—until they weren’t. Here’s why we hit pause and how it could change your email strategy too

Marketing

Your favorite marketing book

Here’s a question to ask the marketer that you’re about to hire.

Marketing Mondays

MM #36: Marketing stoic

One tip to help you stay focused and improve your marketing results.

Business

Fixed vs Growth Mindset

The world is divided into learners and non-learners.

E-Commerce

"Goalify" everything

Without a goal to aim for, no marketing strategy will be successful.

Marketing Featured

Is your product ready to sell?

Here's a checklist of 5 questions to ask before launching your product, to avoid painful failures.

Marketing

People don't buy books

They buy what the books provide them.

Marketing

What's working right now

In marketing

Marketing

Marketing that I'm actually proud of

They say the crazy ones who believe they can change the world are the ones who actually do.

Business

Solve big problems

The job of a marketer is to solve problems. But there's a difference to choosing the size of the problem you solve.

SEO

It's a mobile world after all

Maybe we should start building sites on mobile phones. Who knows? That day might come sooner than we thought.

Marketing

6 recurring revenue models for a scalable company

We've made many mistakes starting as a service provider. One of them is not figuring a scalable recurring revenue model.

Marketing

How to Measure CAC and CLTV (Without the Headache)

How to measure the 2 most important metrics in your business – CAC & CLTV.