Newsletter

“How many AI tools do you pay for?”

Most people only pay for one AI tool (if any). So why would they subscribe to yours?

Content Marketing

Drink your milk!

The one trick that got my 3-year-old to finish her milk in 2 minutes… and why it works just as well in marketing.

Newsletter Featured

Hans Schuller...

That time when I became an E-commerce business owner, selling cellos.

Newsletter

Write the way you speak

And how your customers speak.

Newsletter

Go do marketing

It's Friday, late, and I'm about to miss sending this email. Then I remember – I can write newsletters, because I've written newsletters. I can play the piano because I've practiced it. Marketing isn't something you learn in books. Instagram reels.

Newsletter

What's a good email open rate?

Industry benchmark says 22%... But honestly, you should aim higher.

Email Marketing

Nobody liked Superman

When he first appeared…

Newsletter Featured

OtoWA – Simple WhatsApp tool that works

Sometimes you need a tool that you can get up and running in minutes.

Social Media

I was at a low

The day I lost my Facebook account was the gut-punch I needed to stop building my business on rented land.

Business

Most businesses are messy

Behind every “polished” brand is a cluttered back room, late invoices, teams putting out fires every day, and duct-tape systems. And that's okay.

Marketing Featured

Uhh, how much to budget for ads?

A smarter way to plan your marketing budget (with real math, not guesswork).

Marketing

Confessions of an Apple fanboy

I was shocked at how much I’ve spent on Apple products.

Social Media

What emails and IG posts have in common

Want conversions? Stop sounding like a sales page.

Case Studies

Why you see Andrew Tate everywhere

His marketing is kinda... genius.

Software

The deadly cost of meetings

How much are you worth an hour? How much would someone like Elon Musk charge for an hour of his time?

Advertising

Sales died. Just from removing this one thing.

We changed just one thing in the offer, and sales tanked. If your marketing is stalling, this might be why...

Branding

How to break customer skepticism

I ignored Apple’s offer, but not the lesson it taught me. If you’re in business, you’ll want to hear this.

Advertising

You should get the blue tick

What started as a routine ad campaign ended with me being banned for “human trafficking”. That’s when I saw the truth – we’re not the ones in charge.

Most billboards waste money because of this

Most people think billboard ads are about location. But after interviewing a guy who’s placed over 1,000 of them, I learned this: It’s not where your billboard is. It’s what it says. If the message isn’t clear enough to understand in 2 seconds at 100km/

Marketing

Is your urgency too soft?

If your offer feels ‘always available’, don’t be surprised when people hesitate. I tested a simple scarcity + urgency tweak last week — and the results? Immediate.

Advertising

My ads worked, then stopped working. Help!

Most marketers unknowingly sabotage their own ads. Here’s a simple shift that can save you thousands.

Marketing

No such thing as “all-in-one”

Think you've found the ultimate all-in-one platform? This might make you rethink what “all-in-one” really means.

Marketing

Marketing 4 U’s

If your email titles aren't doing the heavy lifting, you're leaving money on the table. Use the 4 U’s framework to write subject lines that actually get clicks.

Marketing

Your “promotions” tab

Most emails get ignored because they sound like marketing. This one shows you how to write like a human—and actually get results.

Marketing

100% email open rate

Email isn’t dead — boring emails are. People don’t hate email. They just ignore what doesn’t interest them.