We're going "menu-less!"
Which means its becoming possible for even non-techy people to do digital marketing well.
Part of my job involves sitting with non-techy business owners and showing them where to click.
I've registered thousands of clicks into ad platforms. For me, it's easy.
But for people I work with, even the setup gets frustrating.
Can you recall the first time you tried running Meta Ads? Click, click, click. How do I change my audience... No wait, what in the world is segmentation? Language settings. URL tracking link... What? I GIVE UP! This platform sucks.
GoHighLevel, a marketing tool I use, is probably one of the most powerful tools on the market. But it's also one of the most confusing.
Take a look.
The good news? The pain is almost over.
Want to run an ad, send an email, or post on social media? You tell an AI agent. No more hunting around a user interface.
Before writing this post, I linked a brand's social media account into HighLevel.
Back then, I'd go into settings, click around integrations, and figure out which buttons to press. This of course, takes up a lot of time.
This time, I told the AI to connect the social profiles. And I conveniently just verified and clicked approve.
Here's what that looks like:
It's like ordering at the Mamak
Think about how you order at the Mamak. You rarely see a menu. You just tell the guy what you want.
The menu is still available, if you really need it.
That's what I see happening to software right now. Graphical User Interfaces (GUIs) are not dead, but the people who will get the most out of tools will be those who stop clicking around and just ask.
For years, one barrier to digital marketing is knowing which buttons to push.
The skill that matters now is knowing how to tie systems together and saying clearly what you want.
If you haven’t tried getting an AI agent to do work for you, seriously try it today. Pick a task in a tool you currently use – Canva, Meta Ads, Google Ads, Capcut, etc. Find its AI assistant, or connect Claude/ChatGPT to it.
Then just ask.
But what if you had 10 tasks?
Getting AI to connect one social account is cool.
But actual marketing is doing a bunch of things – build landing pages, connect forms, set up tracking, posting content, tracking analytics, and more.
That's where the workshop I'm co-hosting this Thursday comes in. Solo Stack brings you behind the marketing system Jeremiah Su (founder of The Beyond and Nas Academy instructor) uses, and together, we'll build your AI marketing stack.
Dream Factory, GMBB, KL
Thursday 12 Nov
9AM - 1PM
Learn more about the Solo Stack
