Two years of following up.
Follow up until they buy or they die. And if they die, follow up with their kids – Ryan Serhant
Got an email a few months ago that I've kept in my success folder.
A guy bought Underdog Con recordings.
Nice.
But it's the story behind it that got me.
He first saw Daily CMO from an ad two years ago. He saw my ad again a year later. And finally, after 2 full years, finally pulled the trigger to buy something.
Meanwhile, most businesses do this:
Run an ad. Someone clicks. They don't buy. The marketing team assumes they're not interested and moves on.
Refer back to my guy above.
He wasn't ignoring me for 2 years. He was living his busy life, gearing up to relaunch his ecom brand, until finally... the moment was right for him.
My job in those 2 years was to stay in front of him until that moment arrived.
Most of your leads are exactly like this guy.
Warm. Interested. Just not ready yet.
The business that still shows up when prospects turn "ready" is the one who wins.
Never stop following up.
Follow up until they buy or they die. And if they die, follow up with their kids - Ryan Serhant
Follow up with your dead lists (with WhatsApp)
The open rate on WhatsApp is 85%.
Even higher if you send highly personalized messages.
Tomorrow, 13th Aug at 9 PM, I'm hosting a webinar to show you how to write and automate WhatsApp messages that generate replies and conversions.
13th Aug, 9PM on Zoom