The real reason you buy anything
Why did you buy the iPhone 15? Was it just because you needed to text and call?
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Stories that will change the way you do marketing.
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Have a song you really like? Think again!
Pop music is only popular, because it's made to be popular.
Price doesn't matter. Perception does.
Everything is perception. Including your pricing.
Who really does the buying?
What makes us buy something? It's definitely not logic.
We're not in a perfect field
Who says you have to be perfect?
"I don't use Facebook"
"What's the best social media platform now?" is a bad question to ask.