Social Media is SEO
Your brand strength determines your SEO strength.
Go back to year 2008.
I was fresh out of high school, building a family-owned music school.
I would get all these flyers in the mailbox at home. So I copied the strategy. We printed A4 flyers. Then I went on my Honda C70, dropping the flyers into houses around the neighbourhood.
And it worked. We recruited a handful of students.
But it was tiring work.
Then I discovered Geocities. (Some of you wouldn't know what that is)
Eventually, I joined a web-building class. I was taught to build a website on WordPress. And to write articles, stuffing in keywords to rank the site on Google.
It worked.
I was hooked. All I did all day was make keyword-stuffed articles. And the inquiries would pour in.
What I discovered: When you rank #1 on the search engine, you get the lion's share of customers.
Fast forward to today, 2026.
SEO is different.
These days, the best-loved brand will show up as the "chosen one" on AI engines (Gemini, ChatGPT, Claude, etc.)
There are two bagel cafes in KL
- Cafe A has a full, best-in-class SEO-optimized website.
- Cafe B has an OK-optimized website. They post on Instagram & YouTube daily. And have plenty of reviews and comments across their channels.
You search for a bagel cafe in KL. Which Cafe do you think shows up?
Matt G. Southern
You'll be able to track search visits to your social platforms on Google Search Console soon.
You cannot ignore content marketing anymore. But where do you start? How do you get past the content rut? That's exactly why we're organising Underdog Content Con next week.
Come meet the practitioners making great content.
Most people stop at top of funnel
Any seasoned business owner knows that real revenue comes from existing customers.
One of the biggest focuses in the WhatsApp Sales workshop is treating WhatsApp as a newsletter, staying in touch with your customers so that when it's time to buy, your brand is on their mind.
The WhatsApp Sales workshop shows you how to use WhatsApp to grow revenue, and gives you the tools to do it.
14th July
Common Ground, Bangsar South
Join the WhatsApp Sales Workshop
