5 reasons people don't buy

In Ziglar on Selling, here are 5 reasons why people don't buy:

• No need
• No money
• No hurry
• No desire
• No trust

The last one is most important. People need to trust you before they'll buy from you.

Zig Ziglar gave that advice 34 years ago. But it is still relevant today. The only addition I'd add today is this:

• Don't know

It's crazy but true. Social media has got us thinking that everyone is looking at us. That they know we've just launched a product or service.

Also known as the "spotlight effect" – this is a bias where you think everyone is focused on you.

The market has never been more crowded. People are busier. You'll be surprised to find how many people have not heard about your product.

Never stop marketing your product.

3,000+ clients. RM20 million. 50 countries...

When King looks back at what brought success, it comes down to 4 things:

• Business: Can it run a week without you?
• Money: Do you pay yourself properly?
• AI: Do you use it to delight customers?
• Life: Do you have 3 non-negotiables every week?

There are more questions to ask. But improve these 4 areas, and you'll be able to scale your business.

Join us in the "mastermind" next week.

Learn more and apply to Further Faster

P.S. King will invest a min. of RM1,000 into your business when you join Further Faster as a pair.