I hate advertising
It doesn't work, and I don't like it.
I disagree.
Case in point:
- Apple fans never hate Apple's ads. In fact, they celebrate them!
- BigBang fans never hate watching promotions from their favourite boy band. They even rewatch them on YouTube.
- A group of guys roaring with laughter at the next table annoys you. Your own friends doing the exact same thing? Best night out.
So you don't hate advertising.
You hate advertising that's not for you.
The bottom line: We don’t actually hate advertising. We hate being interrupted by things we don't care about. But when a brand understands who you are and runs ads perfectly aligned with your identity, hobbies, and needs, you stop processing it as disruption and as valuable information.
And then, you don't just watch an ad... you celebrate it.
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