Are you relying too much on tactics?

Do headlines matter?

Take a look at the two landing pages below:

Which one drove more customers?

Here are the numbers:

Did the numbers surprise you?

I did a poll on Instagram, and most people voted for the second version, "Steal 17+ years of business lessons in one morning"...

But the final data showed something slightly different.

We saw slightly higher conversions on the first version. Sure, data size was small, but enough to find a pattern.

Two lessons.

First, always be testing. Assume nothing. Marketing gurus and experts will be quick to tell you what works, do this or that, and blind you to simply following what they do.

But as I've learned, the market will always be the best teacher. Test always and often. Ship often, get market feedback, and tweak.

Secondly, these are tactics. And tactics can only get you so far.

You could tweak every word, button, and color. Obsess over the funnel, adding fake scarcity and promises. Adding a 3% conversion isn't going to transform your business.

To truly grow and scale a business, you need a strategy and the right models.

This is what the live session with King Quah tomorrow – 6th Oct does. I'm inviting King for a 1-hour session, so you can learn from his 17+ years of experience in building an RM18 million business and venture building.

We go beyond tactics and more towards the thinking models and fundamental shifts that enable companies to grow.