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Reuben Ch'ng
Amirul Barkath
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ChatGPT: a marketer's friend or foe?

ChatGPT has sparked the all-time debate of humans vs machines. The techies are excited about the innovation of an impressive AI tool. But the marketers and creators are sceptical (and also threaten that their jobs will be easily replaced). In this episode, Jonathan shares his experience with this tool, and...

How you can do marketing and branding with limited resources.

This fun chat between Reuben and Jonathan dives into a few branding and marketing case studies and discusses what would work for smaller brands without deep pockets or who has yet to build strong brand recognition. Is there such a thing as a shortcut to revenue success? Also, is there...

How Howuku growth hacked it's way into the international market.

In this episode, Reuben picks the brain of Donald Ng, founder of Howuku, an all-in-one website analytics tool that helps brands understand their users better. We dive deeper into how they got their first customer, learned from their biggest marketing mistakes and grew Howuku into an international company. And some...

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