Nobody wants your AI nasi lemak
Authenticty and realism will get you far.
Yesterday, I scrolled on Grab and found another AI-generated menu.
Not only I lose my appetite. I made a note to never order from the restaurant again.
How hard is it to photograph your own food?
Everyone I know is carrying a phone with a camera.
Here's the irony. The people preaching "AI agents can make your creatives for you" are posting videos they shot on a camera. With their own face in it.
Don't get me wrong. AI is great.
But when everything around us can be generated, the real stuff is worth more than ever.
So this week, two very human things.
Thing 1:
Tonight, 22nd Sept at 8PM.
I'm going live with Claudia Ng, founder of My Franchise Guide.
I'm digging into her content systems, case studies, numbers, everything.
Steal it all and grow your founder brand.
Thing 2:
Tomorrow, 23rd Sept, I'm hosting Breaking Barriers with award-winning entrepreneur, King Quah.
17 years of building businesses, plus what he brought back from Sillicon Valley and China.
If you're building a profitable business, or just need a "respark" in your journey, come.