How to lower your CPLs
Observe how everyone else run ads, then do the opposite.
Today, I want to show you how to lower your cost per lead.
Especially if you're running ads to drive leads.
And these are not those "Click to WhatsApp" leads META promotes so much. 50% of leads coming through that don't even know what they submitted. true story.
These are audiences who saw an ad, clicked through to a landing page, and painfully spent 30 seconds filling out a form.
OK, let me just show it.
Here's an ad – ran like everyone else. Boring, advertorial, and similar to everyone.
RM36.12 per lead. For a free webinar.
Then we used a content framework. Made a video for organic social media. And poured rocket fuel on it with ads.
The results are night and day. RM2.72 per lead.
The difference isn't the media buy or audience targeting. It was the content.
We're going live tonight at 9PM, with Claudia Ng of MyFranchiseGuide, to share our content framework and how to build a personal brand.
P.S. I need help with leads
If you want me and my team to take the reins and do everything to drive leads and customers for you, book a call with me. We've marketed for a multitude of different businesses and have generated over RM5M in sales.