I'm in Johannesburg this week. What a beautiful city.

It's also where Nando's originated from. Of course, I had to try it.

My findings:

  • Hot flavor is MUCH hotter.
  • South Africa's Nando's are more generous with their peri-peri sauce.
  • Wait, there's a Nando's hotpot?
  • No service at the table. Order at the counter.

But without a doubt, the biggest thing I've noticed is the consistency in design and marketing of both Nando's South Africa and Nando's Malaysia.

I didn't take photos (food's too good), but here's a post from Nando's South Africa's Facebook:

199 ZAR (South African Rand) is roughly RM50.37

And here's from Nando's Malaysia:

Looks like a great deal!

Both the images, minus the pricing, could be advertised in Malaysia or South Africa, and it'll be OK.

The design and marketing are so consistent - that both images don't need its company logo in, and you'll be able to tell its Nando's.

And yet, we have businesses that insist their logo be placed and even watermarked on every social media post, video, or photo they put out.

Consistency is the answer

  • If you want to be fit, exercise consistently.
  • If you want to be a writer, write consistently.
  • If you want your social media to work, post consistently.
  • If you want to make money from YouTube, make videos consistently.
  • If you want to succeed at sales, consistently follow up.
  • If you want to build a brand, be consistent.

Sure, I've been inconsistent. We've missed many Daily CMO newsletters, and unintentionally caused a client's social media account to deviate from their design guidelines.

Experience tells us that it's expensive to be inconsistent.

Take this as your reminder to stay consistent with anything you're doing – professionally and personally. Being consistent is tough. But it is everything.

By the way, if your marketing isn't working – maybe it's because you're not consistent enough.

Get consistent with learning

The best marketers are consistent with learning and picking up new strategies. The recordings from Underdog E-Commerce Con are the perfect place to start.

To celebrate Hari Raya next week, we're giving away a limited-edition Underdog Essential Tee when you buy recording access.

Share this post